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  • I***N:9780470284247
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2008
  • 页数:272
  • 价格:230.00元
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内容简介:

Product Description

This book is the first strategic guide for multi-national corporati*** (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that c***titute four realities that are strategically crucial for the global enterprise:

* Both provide mega-markets for almost every product and service

* Both have platforms that will dramatically reduce the company's global cost structure

* Both have platforms that will significantly boost the company's global technology and innovation base

* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implicati*** for those companies who want to emerge as the global players of tomorrow.

From the Inside Flap

Getting Chinaand India Right

Many multinational corporati*** think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of c***umers there and to leveraging the complementary strengths of each country to achieve global dominance.

With their enormous populati*** and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:

Megamarkets for almost every productand service

Platforms to dramatically reduce a company's global cost structure

Potential hubs to transform a company's global technology and innovation base

Springboards for the emergence of new fearsome global competitors

Organizati*** that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for ***anizati*** that want to emerge as global leaders in tomorrow's marketplace.

From the Back Cover

"A blueprint on how to best approach the two economies for the long term."

—Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."

—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly ***ed in-depth ***ysis."

—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO."

- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."

—Graham Mackay, CEO, SABMiller plc

"The best book by far to ***yze how the rise of China and India will fundamentally reshape global strategies."

—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."

- Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."

—William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."

- Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."

—Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."

—Kyung H. Yoon, vice-chairman, Heidrick & Struggles


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作者介绍:

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporati*** in the United States, Europe, and Asia.

Haiyan Wang is managing partner of China India Institute, a research and c***ulting ***anization. Drawing on her experience in China, Singapore, Europe, and the United States, she c***ults with companies and speaks at conferences on smart globalization in the age of China and India.


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其它内容:

书籍介绍

Product Description

This book is the first strategic guide for multi-national corporati*** (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that c***titute four realities that are strategically crucial for the global enterprise:

* Both provide mega-markets for almost every product and service

* Both have platforms that will dramatically reduce the company's global cost structure

* Both have platforms that will significantly boost the company's global technology and innovation base

* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implicati*** for those companies who want to emerge as the global players of tomorrow.

From the Inside Flap

Getting Chinaand India Right

Many multinational corporati*** think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few people. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang. To help business leaders develop robust global strategies in the age of China and India, the authors uncover the surprising range of hidden opportunities and challenges presented by these emerging giants. They reveal the secrets to capturing the hearts, minds, and wallets of c***umers there and to leveraging the complementary strengths of each country to achieve global dominance.

With their enormous populati*** and rapid economic growth, China and India are the only two countries to feature four different realities, each strategically crucial to the future of any global enterprise:

Megamarkets for almost every productand service

Platforms to dramatically reduce a company's global cost structure

Potential hubs to transform a company's global technology and innovation base

Springboards for the emergence of new fearsome global competitors

Organizati*** that want to build effective strategies for China and India must address each of these realities head on, just as GE, Yum Brands, Adidas, Nokia, IBM, Accenture, Microsoft, Cisco, and many other pioneering companies the authors describe have done. Shedding light on the brutal competition for today's markets and resources in China and India, this game-changing book lays out a strategic action plan for ***anizati*** that want to emerge as global leaders in tomorrow's marketplace.

From the Back Cover

"A blueprint on how to best approach the two economies for the long term."

—Ratan N. Tata, chairman, Tata Group

"No global CEO can afford not to read this timely and insightful book."

—Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management

"Incisive, well researched, and richly ***ed in-depth ***ysis."

—Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies

"Solid research, compelling and provocative, required reading for any CEO."

- Ronnie C. Chan, chairman, Hang Lung Group; vice-hairman, Asia Society

"The best source of insight available for executives. A real tour de force."

—Graham Mackay, CEO, SABMiller plc

"The best book by far to ***yze how the rise of China and India will fundamentally reshape global strategies."

—Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates

"Crisp. An insightful guide to survival and success in the new era."

- Wim Elfrink, EVP and chief globalization officer, Cisco Systems

"Will inspire every global CEO to re-examine their China and India strategy."

—William V. Hickey, CEO, Sealed Air Corporation

"Timely, comprehensive, insightful, richly documented, and a superb guide."

- Edwin D. Fuller, president, Marriott Lodging-International

"Forceful. Practical advice, illuminating evidence—a compelling read."

—Ravi Venkatesan, chairman, Microsoft India

"Very timely, extremely well researched, highly readable, and very practical."

—Kyung H. Yoon, vice-chairman, Heidrick & Struggles


书籍真实打分

  • 故事情节:6分

  • 人物塑造:3分

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  • 新颖与独特:5分

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  • 现实相关:5分

  • 沉浸感:4分

  • 事实准确性:8分

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下载点评

  • 四星好评(484+)
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  • epub(555+)
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下载评价

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    五星好评

  • 网友 索***宸:

    书的质量很好。资源多

  • 网友 车***波:

    很好,下载出来的内容没有乱码。

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    真的很好,里面很多小说都能搜到,但就是收费的太多了

  • 网友 师***怡:

    说的好不如用的好,真心很好。越来越完美

  • 网友 国***舒:

    中评,付点钱这里能找到就找到了,找不到别的地方也不一定能找到

  • 网友 寇***音:

    好,真的挺使用的!

  • 网友 常***翠:

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    什么格式都有的呀。

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  • 网友 游***钰:

    用了才知道好用,推荐!太好用了


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