营销你的活动计划企业：获得竞争优势的创造性方法 EVENT PLANNING BUSINESS mobi 下载 网盘 caj lrf pdf txt 阿里云

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

Diversify your client base

Develop niche markets and areas of expertise

Define and customize your customer service

Establish a back-up plan for use during downturns

Solicit sales and develop new business

Market yourself within your company and in the industry

Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An 　　indispensable tool for:

event planners

event planning management companies

suppliers

public relati***, communicati***, and administrative professionals

professionals in the hospitality, culinary, and travel industries

Acknowledgements

Preface

PART 1: MARKETABILITY

　Chapter 1.Making Yourself Marketable

　Chapter 2.Acquiring Areas of Expertise

　Chapter 3.Creating Your Niche

PART 2: MARKET DEVELOPMENT

　Chapter 4.Defining Your Objective: Who Is Your Client?

　Chapter 5.Targeting Your Talents

　Chapter 6.Customizing Customer Service Requirements

PART 3: MARKETING ENDE***ORS

　Chapter 7.Marketing to Your Audience

　Chapter 8.Soliciting Sales: Innovative Ideas

　Chapter 9.The Value of Diversification

　Chapter 10.Going Out on Your Own: Costs and Benefits

Conclusion

Appendix A: Leading Internationally Recognized Industry Certificati***

Appendix B: Industry Associati*** and Councils

Appendix C: Industry Magazines, Books, Online Publicati*** and Resources

Appendix D: Industry Conferences, Congresses, Trade shows and Award Shows

Appendix E: Sample Creative Concepts

Sample A: Concept for Corporate Event

Sample B: Concept for a Fundraising Event

Sample C: Concept for a Theme Event

Index

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