Streetwise Complete Publicity Plans mobi 下载 网盘 caj lrf pdf txt 阿里云

All business owners want to garner publicity for themselves, their products, and their ***anizati***. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to

strategically create a PR plan for your business.

Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away:

·Press releases

·Pitch letters

·Press kits

·Op-eds and public service announcements

·Sample editorial calendars and media checklists

作者简介：

Sandra Beckwith is the owner of Beckwith Communicati*** and has been an award-winning publicist for more than twenty years. Ms. Beckwith has managed public relati*** from both the corporate and agency side, including positi*** with Burson-Marsteller, one of the world’s largest public relati*** firms. She is the creator of The Do(o)little Report and author of Why Can’t a Man Be More Like a Woman? Ms. Beckwith has appeared on national television programs, such as CBS This Morning and The Montel Williams Show; National Public Radio; as well as publicati*** such as the New York Times and the Wall Street Journal. Ms. Beckwith lives in Fairport, NY.

Acknowledgments

Introduction

Part One What Publicity Can Do for You

Chapter 1 Understanding What Publicity Is

Chapter 2 Trate,C***umer,and Internet Media-Which Is Right for You?

Chapter 3 Defining Your Audience,Setting Goals,and Establishing Objectives

Part Two Publicity Plan Tactics

Chapter 4 Finding Something Newsworthy to Say

Chapter 5 Getting Your Information to the Right People

Chapter 6 Using the Proper Format

Part Three Elements of a Publicity Plan

Chapter 7 Writing a Killer Press Release

Chapter 8 Sample Press Releases

Chapter 9 Writing Pitch Letters That Get Results

Chapter 10 Writng Articles and Case Histories

Chapter 11 Writing a Column,Op-Ed Piece,or Public Service Announcement

Chapter 12 Preparing a Press Kit

Chapter 13 Calling a Press Conference

Chapter 14 Planning a Special Event

Chapter 15 Sp***oring an Event,Group,or Person

Part Four Seeking Out Ways to Further Your Publicity Opportunities

……

Part Five Creating and Executing Your Publicity Plan

Appendix A Worksheets

Appendix B Sample Publicity Documents

Index

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编辑推荐

Target Your Approach, Get Results

·Different types of media exposure—and which is best for your business

·How to tailor PR plans for trade vs. c***umer media

·Dealing with print vs. electronic media

·What is—and isn’t—newsworthy

Reaching the Right People

·Determine your audience

·Reach diverse communities

·Building relati***hips with the press

·Media directories

Executing Your Plan

·Staying within budget

·Managing schedules and timelines

·Hiring outside help

Quantify Your Results

·Track new clients or product sales

·Jumpstart a stalled publicity campaign

·Refine your media base

·Justify your effort

Streetwise® Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!