Persuasive Proposals and Presentati***: 24 Less*** for Writing Winners (The McGraw-Hill Professional Education Series)说服的技巧 mobi 下载 网盘 caj lrf pdf txt 阿里云

Persuasive Proposals and Presentati*** shows readers how to develop a winning strategy and how to be clear, ***anized, and persuasive. It lays out common mistakes in strategy and offers effective advice.

作者简介：

Heather Pierce is a ve***n business communicati*** write***ho has created

hundreds of winning proposals and presentati*** for Fortune 100 corporati***

and has written for industry magazines, newsletters, and online publicati***.

Introduction

Part 1: Develop a winning strategy

Get agreement up front

Involve the experts

Read between the lines

Write for your audience

Focus on a theme

Use their questi*** to frame your benefits

Detail your qualificati***

Draw on industry experience

Substantiate bold claims

Use endor***ts to make your case

Show them how they benefit

Stand out as uniquely qualified

Pull the best from old winners

Part 2: Be clear, concise, and ***anized

Organize material exactly as they do

Use plenty of heads and subheads

Address all subquesti*** individually

Answer it each time it comes up

Put it in the appendix

Sound like a well-informed friend

　Stick to the point

　Get rid of jargon

Use lots of white space and wide margins

　Insist on perfect grammar, spelling, andpunctuation

　Go to extraordinary lengths to followinstructi***

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书籍介绍

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentati*** that sell It takes a short, no-n***ense approach, and delivers the less*** that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional ***ing materials.