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Practical ideas from the best brains in Business

A sharp, jargon-free guide to the core curriculum of an MBA

program, MBA in a Book shows how to master the big ideas of

business and use them in a practical way to build and enhance

career success.

“In the world of business, ideas matter. . . . Some of the sharpest

minds in the business world give perceptive looks into innovation,

marketing, finance, strategy, and leadership, providing

stimulating, useful perspectives on these core topics.”

—Larry Bossidy, retired chairman and CEO of Honeywell International

and coauthor of Execution: The Discipline of Getting Things

Done

Great business thinkers such as Michael Porter, Rosabeth Kanter,

and Bill Ge***e of Harvard Business School; Paul Argenti of the

Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge

of MIT; the entrepreneur and inventor Dean Kamen; and the financial

innovator Michael Milken are just a few of the best brains in

business, providing the intellectual nourishment that will help you

play the game of business at the highest level.

Introduction

Innovation

How Breakthroughs Happen

Sustainability and the Environment

A Business That Makes Nothing but Money Is a

Poor Kind of Business

Finance and Accounting

"We're Not in Kansas Anymore"--Getting leal

About Numbers and What They Mean

Strategy

Make Sure You Take the Bight Fork in the Iad

On the Importance of Strategic Direction

Managing

Is Getting Paid for Other People's Home Puns

……

JOEL KURTZMAN is chairman of the Kurtzman Group

(www.KurtzmanGroup.com), a research and c***ulting firm that

focuses on issues relating to knowledge management, strategy,

economic development, global risk, governance, and thought

leadership. Earlier in his career he was a New York Times

reporter and editor, an editor of Harvard Business Review,

the founder of strategy+business magazine, and a senior

partner for thought leadership and innovation at

PricewaterhouseCoopers.

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From Publishers Weekly

This practical

guidebook to business concepts is appropriately straightforward in

its approach. Kurtzman, a former New York Times reporter and

editor of the Harvard Business Review, explains that the

volume is "***anized to reflect the way normal people do and think

about business." Kurtzman identifies "big ideas" as concepts

that... reduce the fog of complexity into something ***, solid,

tangible, and most of all workable." Not so much a nuts-and-bolts

guide to business, this volume focuses on ideas and takes readers

through the process of innovation, the fundamentals of

sustainability, finance and accounting, and the intricacies of

strategy and management. Kurtzman explains that his book can be

read either from cover to cover or thumbed through whenever answers

to questi*** about a creative concept are needed. The book

addresses such topics as human resources, leadership, marketing,

communication and learning from slip-ups (both one's own and those

of others). Lending extra credibility to the volume is an

impressive roster of contributors, including Michael Milken, 3Com

founder Bob Metcalfe, Segway inventor Dean Kamen and Harvard

Business School dean Kim Clark, each writing about his or her area

of expertise. In keeping with Kurtzman's philosophy of business

(it's "one of life's great games, and it is exhilarating"), the

book makes for a refreshing and often humorous read. Whether the

book's marketing concept (the "box" of the title is actually a

slip-case) and high price point will attract readers is left to be

seen.

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved.

From Booklist

Former New York Times reporter Kurtzman, who has written

seven previous books on the markets, big business, currencies, and

the economy, is also founding editor of Strategy and

Business and editor of Harvard Business Review. Here he

has assembled some thoughts from the best minds in business into a

practical resource for solving problems and generating new ideas.

The more than 35 contributors include Dean Kamen, the inventor of

the Segway human transportation device, who talks about how new

technology becomes significant only when it turns into the Big

Idea, which happens when people start doing something they've never

done before and find they can't live without it. The 1980s bond

king Michael Milken discusses how corporate finance is more an art

than a science; journalist Victoria Griffith has two articles--one

discusses how biotechnology companies innovate, the other the

implicati*** of electronic communication within ***anizati***; and,

finally, Sam Hill brings his unique perspective on branding to the

table. All the pieces are both pointed and concise. David

Siegfried

Copyright © American Library Association. All rights

reserved