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Communication helps readers see the relati***hips among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles.

　Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime provides readers with theory and skills in a manner that helps them apply what they’ve learned throughout their lives. Understanding that the challenge in communication is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book:

　· Be aware of your communication with yourself and others.

　 · Effectively use and interpret verbal messages.

　· Effectively use and interpret nonverbal messages.

　· Listen and respond thoughtfully to others.

　· Appropriately adapt messages to others.

　Providing both comprehensive and cutting-edge content about communication ***anized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in a manner that will help readers ***anize the range of material.

1　PRINCIPLES OF COMMUNICATION

1. Foundati*** of Human Communication.

Communication Defined.

Communication Competence

Ethics and Communication: What Are Your Sources of Ethical Influence?

Why Study Communication?

Communication Models.

Communication Characteristics.

Communication Principles for a Lifetime.

Communicating with Others: Three Situati***.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

2. Self-Awareness and Communication.

Self-Awareness: How Well Do You Know Yourself?

Self-Concept: Who Are You?

Technology and Communication: Exploring Self-Concept through Computer-Mediated ommunication

Ethics and Communication: Cyber Selves

Self-Esteem: What Is Your Value?

Diversity and Communication: Self-Esteem and Ethnicity

Communication and the Enhancement of Self-Esteem.

The Perception Process.

Communication and the Enhancement of Perceptual Accuracy.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

3. Understanding Verbal Messages.

Why Focus on Language?

The Nature of Language.

Diversity and Communication: Words across the Country

The Power of Words.

Technology and Communication: Minding Your Manners, Even on the Net.

Confronting Bias in Language

Using Words to Establish Supportive Relati***hips.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

4. Understanding Nonverbal Messages.

Why Focus on Nonverbal Communication?

Technology and Communication: Conveying Emoti*** Online

The Nature of Nonverbal Communication.

Codes of Nonverbal Communication.

Ethics and Communication: Lie Detectors

Diversity and Communication: Cultural Meanings of Silence

How to Interpret Nonverbal Cues More Accurately.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

5. Listening and Responding.

How We Listen.

Listening Styles

Adapting to Your Listening Style

Diversity and Communication: East and West Listening Styles

Listening Barriers.

Improving Your Listening Skills.

Diversity and Communication: Who Are Better Listeners, Men or Women?

Responding Skills.

Responding with Empathy.

Ethics and Communication: Honest Listening

Technology and Communication: Can Computers Listen Empathically?

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

6. Adapting to Others: Bridging Culture and Gender Differences.

Ethically Adapt Your Communication to Others

Culture and Communication.

Diversity and Communication: Diversity Almanac

Technology and Communication: Adapting to Cultural Differences When Communicating irtually

Gender and Communication.

Barriers to Bridging Differences and Adapting to Others.

Ethics and Communication: Stereotyping Others

Adapting to Others Who Are Different from You.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

II. INTERPERSONAL COMMUNICATION.

7. Understanding Interpersonal Communication.

What Is Interpersonal Communication?

Initiating Relati***hips

Ethics and Communication: The Harmless Crush?

Diversity and Communication: What Attracts You?

Technology and Communication: Gender and Online Communication

Maintaining Relati***hips

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

8. Enhancing Relati***hips.

The Importance of Friendship

The Importance of Family

The Importance of Colleagues

Stages of Relati***hip Development

Ethics and Communication: Making Breaking Up Easier to Do?

Managing Interpersonal Conflict

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

III. COMMUNICATING IN GROUPS AND TEAMS.

9. Understanding Group and Team Performance.

Groups and Teams Defined.

Ethics and Communication: Ethically Achieving a Team Goal

Understanding Types of Groups and Teams.

Technology and Communication: Does Virtual Group Communication Improve Decision Making?

Understanding Group and Team Dynamics.

Understanding Group and Team Phases of Development.

Diversity and Communication: The Impact of Individualism and Collectivism on Groups and Teams

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

10. Enhancing Group and Team Performance.

What Effective Group Members Do.

When Not to Work in Groups

Structuring Group and Team Problem Solving.

Technology and Communication: Brainstorming

Ethics and Communication: Managing Conflict in Groups and Teams

Enhancing Team Leadership.

Diversity and Communication: Differences in Use of Time in Groups and Teams

Enhancing Group and Team Meetings.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

IV. PRESENTATIONAL SPEAKING.

11. Developing Your Presentation.

An Overview of the Presentational Speaking Process.

Understanding Speaker Anxiety.

Managing Speaker Anxiety.

Selecting and Narrowing Your Topic.

Identifying Your Purpose.

Developing Your Central Idea.

Generating Main Ideas.

Gathering Supporting Material.

Technology and Communication: A New Kind of Search Engine

Ethics and Communication: The Question of Speechwriting

Diversity and Communication: Adapting to Diverse Audiences

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

12. Organizing and Outlining Your Presentation.

Organizing Your Main Ideas.

Organizing Your Supporting Material.

Diversity and Communication: Acknowledging Cultural Differences in Organizing Messages

Organizing Your Presentation for the Ears of Others.

Ethics and Communication: The Ethics of Primacy and Recency

Introducing and Concluding Your Presentation.

Outlining Your Presentation.

Technology and Communication: Using Outlining Software

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

13. Delivering Your Presentation.

Methods of Delivery.

Effective Verbal Delivery.

Effective Nonverbal Delivery.

Diversity and Communication: The Academic Quarter

Technology and Communication: Rehearsing on Videotape

Effective Presentation Aids.

Ethics and Communication: Profanity in an Audio Presentation Aid

Some Final Tips for Rehearsing and Delivering Your Presentation.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

14. Speaking to Inform.

Types of Informative Presentati***.

Ethics and Communication: Confidential or Potentially Subversive Information

Strategies for Organizing Your Informative Presentation

Strategies for Making Your Informative Presentation Clear.

Diversity and Communication: Using an Interpreter

Strategies for Making Your Informative Speech Interesting.

Technology and Communication: Using an Electronic Thesaurus

Strategies for Making Your Presentation Memorable.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

15. Speaking to Persuade.

Persuasion Defined.

Motivating Your Audience: The Psychology of Persuasion.

Selecting and Narrowing Your Persuasive Topic.

Identifying Your Persuasive Purpose.

Developing Your Central Idea as a Persuasive Proposition.

Supporting Your Presentation with Credibility, Logic, and Emotion: Strategies for ersuading Your Audience.

Diversity and Communication: “Elementary Reasoning, My Dear Watson”.

Organizing Your Persuasive Message

Technology and Communication: The Motivated Sequence in Television Advertising

How to Adapt Ideas to People and People to Ideas.

Summary

Principles for a Lifetime: Enhancing Your Skills

Discussion and Review

Putting Principles into Practice

Appendix A. Interviewing.

The Nature and Types of Interviews

Interview Structure

How to Be Interviewed for a Job

How to Be Interviewed for an Information-Gathering Interview

The Resp***ibilities of the Interviewer

Summary

Principles for a Lifetime: Enhancing Your Skills

Appendix B: Communication and Technology.

Technology and Interpersonal Communication

Technology and Group Communication

Summary

Principles for a Lifetime: Enhancing Your Skills

Appendix C. Sample Speeches for Discussion and Evaluation.

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书籍介绍

Communication helps readers see the relati***hips among the concepts, skills, theories, and contexts of communication by anchoring the content around five fundamental communication principles. Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime provides readers with theory and skills in a manner that helps them apply what they've learned throughout their lives. Understanding that the challenge in communication is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy emphasize five key principles of communication throughout their book: * Be aware of your communication with yourself and others. * Effectively use and interpret verbal messages. * Effectively use and interpret nonverbal messages. * Listen and respond thoughtfully to others. * Appropriately adapt messages to others. Providing both comprehensive and cutting-edge content about communication ***anized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in a manner that will help readers ***anize the range of material.

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