商务英语写作精讲(高等院校经济管理类十三五规划教材) mobi 下载 网盘 caj lrf pdf txt 阿里云

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Part Ⅰ An Introduction of Business Writing

Unit 1 The Principles of Business Writing(商务写作的原则)

1.1 C***ideration

1.2 Conciseness

1.3 Correctness

1.4 Courtesy

1.5 Clarity

1.6 Completeness

1.7 Concreteness

1.8 Credibility

Unit 2 The Structure of Business Letters(商务信函的结构)

2.1 Structure of Business Letters

2.2 Styles of Business Letters

2.3 Envelope Addressing

2.4 Sample Analysis

Part Ⅱ Useful Expressi*** and Sentences

Unit 3 Common Expressi***(常用表达)

3.1 Common Business Abbreviati***(常用商务缩略语)

3.2 Openings and Closings(起首语与结束语)

Unit 4 Useful Sentences(常用句型)

4.1 Expressing Thanks(致谢)

4.2 Expressing GoodBest Wishes(祝福)

4.3 Apologies(道歉)

4.4 Expressing Condolences(表示吊唁慰问)

4.5 Expressing Sympathy(表示同情)

4.6 Invitati***(邀请)

4.7 Reminders(提醒)

4.8 Requesting Help(请求帮助)

4.9 Offering Help(提供帮助)

4.1 0Giving Suggesti***(提出建议)

4.1 1Giving Warnings(警告)

4.1 2Giving Advice(提出意见)

4.1 3Appreciation(赞赏)

4.1 4Recommendati***( )

4.1 5Congratulati***(祝贺)

4.1 6Complaints(投诉)

Part Ⅲ Business Writing of Internal Communication

Unit 5 E-commerce and E-mail(电子商务与电子邮件)

5.1 Introduction

5.2 Sample Letters

5.3 Useful Expressi***

Unit 6 Notices and Announcements(通知与通告)

6.1 Introduction

6.2 Sample Analysis

6.3 Useful Patterns and Sentences

Unit 7 Memorandums(备忘录)

7.1 Introduction

7.2 The Structure and Types of Memorandums

7.3 Business Memorandum Writing

7.4 Sample Analysis

7.5 Useful Patterns and Sentences

Unit 8 Reports(报告)

8.1 Introduction

8.2 The Structure and Types of Reports

8.3 Business Reports Writing

8.4 Sample Analysis

8.5 Useful Expressi***

Part Ⅳ Writing Business Letters

Unit 9 Enquiry and Order Letters(询盘与订单)

9.1 Introduction

9.2 Sample Letters

9.3 Notes and Expressi***

Unit 10 Letters of Acceptance and Contract(接受函与合同)

10.1 Introduction

10.2 Sample Letters

10.3 Notes and Expressi***

Unit 11 Packing and Shipment(包装与运输)

11.1 Introduction

11.2 Sample Letters

11.3 Notes and Expressi***

Unit 12 Payments and Balance(支付与结余)

12.1 Introduction

12.2 Sample Letters

12.3 Notes and Expressi***

12.4 Commonly-Used Sentences

Unit 13 Routine Claims and Complaints(日常要求与申诉)

13.1 Introduction

13.2 Sample Letters

13.3 Notes and Expressi***

Unit 14 Sales Letters(销售函)

14.1 Introduction

14.2 Sample Analysis

14.3 Useful Patterns and Sentences

Unit 15 Invitati*** Letters(邀请函)

15.1 Introduction

15.2 Sample Analysis

15.3 Useful Patterns and Sentences

Part Ⅴ Other Practical Writings

Unit 16 Congratulation Letters(祝贺信)

16.1 Introduction

16.2 Sample Analysis

16.3 Useful Patterns and Sentences

Unit 17 Thank-you Letters(感谢信)

17.1 Introduction

17.2 Sample Analysis

17.3 Useful Patterns and Sentences

Unit 18 Apology Letters(道歉信)

18.1 Introduction

18.2 Sample Analysis

18.3 Useful Patterns and Sentences

Unit 19 Job-Application Cover Letters(求职申请信)

19.1 Introduction

19.2 Sample Analysis

19.3 Useful Patterns and Sentences

Unit 20 Business Agreements(商务协议)

20.1 Introduction

20.2 Sample Analysis

20.3 Useful Patterns and Sentences

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