ONE TO ONE FIELDBOOK, THE(I***N=9780385493697) 英文原版 mobi 下载 网盘 caj lrf pdf txt 阿里云

A revolutionary business phenomenon has taken hold at such

companies around the world as Hewlett-Packard, BellSouth, Oracle,

Unilever, Telstra, and Fujitsu. These firms and others are turning

to computer technology to create in***ctive relati***hips with

individual customers, one customer at a time. Known as "one-to-one"

marketing, this radically new competitive strategy was introduced

by Don Peppers and Martha Rogers in their first two best-selling

books, The One-to-One Future and Enterprise

One-to-One. One-to-one marketing focuses a firm's competitive

energies less on market share and more on share of customer,

enabling a firm to increase customer loyalty and improve unit

margins at the same time.

In their new book, The One-to-One Fieldbook, Peppers and

Rogers offer specific one-to-one marketing advice on how to make

the transition from the Industrial Age to the Age of In***ctivity.

Many of the most successful firms already embrace the principles of

one-to-one relati***hip marketing. Dell computer is now the

benchmark of success in the PC business. Cisco, FedEx, Owens

Corning, American Express, Amazon.com, Royal Bank of Ca***, and

Belgacom have all built their success on customer knowledge and

in***ction.

The One-to-One Fieldbook provides a complete road map or

user's manual for companies operating in our new in***ctive age.

First, The Fieldbook contains dozens of checklists for

implementing relati***hip-marketing programs, along with

self-***ysis tools and questionnaires for evaluating a firm's

progress or readiness for such programs. It also discusses the

obstacles to be expected, and ways to avoid or overcome these

obstacles. On a more strategic level, The Fieldbook is an

instruction manual for planning, implementing, evaluating, and

upgrading any firm's relati***hip-marketing program. It is ideal

for any manage***ondering where to begin, what to do next, or how

to measure results. As an added value, The Fieldbook comes

with an electronic password that allows readers to access a special

one-to-one group Web site, with extensive supplements and

spreadsheets to the book that more than doubles its total

content.

The One-to-One Fieldbook will be required reading for

everyone interested in the one-to-one revolution sweeping the

business world.

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书籍介绍

A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create in***ctive relati***hips with individual customers, one customer at a time. Known as "one-to-one" marketing, this radically new competitive strategy was introduced by Don Peppers and Martha Rogers in their first two best-selling books, The One-to-One Future and Enterprise One-to-One. One-to-one marketing focuses a firm's competitive energies less on market share and more on share of customer, enabling a firm to increase customer loyalty and improve unit margins at the same time. In their new book, The One-to-One Fieldbook, Peppers and Rogers offer specific one-to-one marketing advice on how to make the transition from the Industrial Age to the Age of In***ctivity. Many of the most successful firms already embrace the principles of one-to-one relati***hip marketing. Dell computer is now the benchmark of success in the PC business. Cisco, FedEx, Owens Corning, American Express, Amazon.com, Royal Bank of Ca***, and Belgacom have all built their success on customer knowledge and in***ction. The One-to-One Fieldbook provides a complete road map or user's manual for companies operating in our new in***ctive age. First, The Fieldbook contains dozens of checklists for implementing relati***hip-marketing programs, along with self-***ysis tools and questionnaires for evaluating a firm's progress or readiness for such programs. It also discusses the obstacles to be expected, and ways to avoid or overcome these obstacles. On a more strategic level, The Fieldbook is an instruction manual for planning, implementing, evaluating, and upgrading any firm's relati***hip-marketing program. It is ideal for any manage***ondering where to begin, what to do next, or how to measure results. As an added value, The Fieldbook comes with an electronic password that allows readers to access a special one-to-one group Web site, with extensive supplements and spreadsheets to the book that more than doubles its total content. The One-to-One Fieldbook will be required reading for everyone interested in the one-to-one revolution sweeping the business world.