HBR ON CORPORATE RESPONSIBILITY（哈佛商业评论－企业责任） mobi 下载 网盘 caj lrf pdf txt 阿里云

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social resp***ibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit instituti***, and how community needs are actually opportunities to develop ideas and *** business technologies. Readers will see how corporate resp***ibility can lead to new markets and soluti*** to long-standing business problems.

Serving the World's Poor ,Profitably

The Competitive Advantage of Corporate

Philanthroty

MICHAEL E.PORTER AND MARK R.KRAMER

What's a Business For?

CHARLES HANDY

The Virtue Matrix:

Calculating the Return on Corporate Resp***ibility

ROGER L.MARTIN

The Path of Kyosei

RYUZABURO KAKU

Can a Corporation Have a C***cience?

KENNETH E.GOODPASTER AND JOHN B.MATTHEWS , JR.

The New Corporate Philanthropy

CRAIG ***ITH

From Spare Change to Real Change:

The Social Sector as Beta Site for Business Innovation

ROSABTH MOSS KANTER

About the Contributors

Index

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书籍介绍

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social resp***ibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit instituti***, and how community needs are actually opportunities to develop ideas and *** business technologies. Readers will see how corporate resp***ibility can lead to new markets and soluti*** to long-standing business problems.

The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in ***anizati*** around the globe.

This work explores the role of business in society and the world as a force for positive change. It points out how community needs are actually opportunities to develop ideas and *** business technologies. It argues that corporate resp***ibility can lead to new markets.

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management c***ultants. It has been the frequent publishing home fo***ell known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editi*** of the magazine, including two Chinese-language editi***, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporati*** or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.4