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Advance praise for Motivating the "What′s In It For Me?" Workforce

The information on leading and managing generati*** found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must–have for executives at all levels who are resp***ible for a company′s greatest asset: its people."-–Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies

Motivating the ′What′s In It For Me?′ Workforce has given our managers good ideas about leading the different generati*** in ou***orkplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company′s future leaders."-–Marie Artim, Assistant Vice President Recruiting, Enterprise Rent–A–Car

After Marston presented to our management group, approximately 400 individuals, and afte***e responded to the clamor for his book, it became commonplace to hear people discussing soluti*** to problems based on generational c***iderati***. There aren′t many people discussi*** that occur today where we don′t at least c***ider differences between Baby Boomers, Millennials, etc. He really changed ou***ay of thinking!"-–Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers

If you ever had any doubt that generational differences have an impact on go–to–market strategies, Marston′s book, Motivating the ′What′s In It For Me?′ Workforce, provides thought–provoking realities you need to c***ider. This is a must–read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today′s workforce to take direct action and deliver exceptional results."-–Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company

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在线阅读本书

Advance praise for Motivating the "What′s In It For Me?" Workforce

The information on leading and managing generati*** found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must–have for executives at all levels who are resp***ible for a company′s greatest asset: its people."-–Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies

Motivating the ′What′s In It For Me?′ Workforce has given our managers good ideas about leading the different generati*** in ou***orkplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company′s future leaders."-–Marie Artim, Assistant Vice President Recruiting, Enterprise Rent–A–Car

After Marston presented to our management group, approximately 400 individuals, and afte***e responded to the clamor for his book, it became commonplace to hear people discussing soluti*** to problems based on generational c***iderati***. There aren′t many people discussi*** that occur today where we don′t at least c***ider differences between Baby Boomers, Millennials, etc. He really changed ou***ay of thinking!"-–Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers

If you ever had any doubt that generational differences have an impact on go–to–market strategies, Marston′s book, Motivating the ′What′s In It For Me?′ Workforce, provides thought–provoking realities you need to c***ider. This is a must–read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today′s workforce to take direct action and deliver exceptional results."-–Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company