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PART 1 MICROECONOMIC ANALYSIS

1 Managers and Economics

2 Demand,Supply,and Equilibrium Prices

3 Demand Elasticities

4 xechniques for Understand8ng C***umer Demand and Behavior

5 Production and Cost Analysis 5n the Short Run

6 Production and Cost Analysis 8n the Long Run

7 Market Structure：Perfect Competition

8 Market Structure：Monopoly and Monopolistic Competition

9 Market Structure：Oligopoly

10 Pricing Strateqies for the Firm

PART 2 MACROECONoMOC ANALYSIS

11 Measuring Macroeconomic Activity

12 Spending by Individuals,Firms,and Governments on Real Goods and Services

13 The Role of Money 8n the Macro Economy

14 The Aggregate Modeo of the Macro Economy

15 0nternationao and Balance of Payments ossues 5n the Macro Economy

PART 3 0NTEGRAT!oN OF THE FRAMEwoRKS

16 Combining Micro and Macro Analysis for Managerial Decision Making

soLUTIONs TO EvEN-NuMBERED PROBLEMS

GLossARY

INDEX

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书籍介绍

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-*** perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be c***idered when *** business decisi***. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.

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