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Pocket Mentor Series: Developing A Business Case 哈佛商学院:商业案例书籍详细信息

  • I***N:9781422129760
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2010-12
  • 页数:96
  • 价格:62.10
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:32开
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内容简介:

How do you decide the best course of action for your company

to take advantage of new opportunities? You must develop a business

case to explore multiple alternatives before *** a

recommendation to *** a particular option. This book shows you

how to use a business case to define an opportunity, identify and

***yze alternatives, and present your final recommendation to key

stakeholders. You'll learn to

- Clearly define the opportunity you'll want to address in your

business case

- Identify and ***yze a range of alternatives

- Recommend one option and assess its risks

- Create a high-level implementation plan for your proposed

alternative

- Communicate your case to key stakeholders


书籍目录:

Mentor's Message:The Advantages

of a Solid Business Case  xi

Developing a Business Case:The Basics

 What Is a Business Case?3

    A preview ofkey扣cts about business cases

    Business case versus business plan

    When you should create a business

case 

    A complex document 

    Seven steps to a business case 

    Step1:Define the Opportunity

   

orarticulatitigfhcopportun!~youwanttopursue

    Identifying a problem or opporturdty

    Developing an opportunity statement 

    Identifying your business objectives

    Prioritizing your objectives 

    Assigning metrics to your objectives 

  ……


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其它内容:

编辑推荐

The Pocket Mentor series offers immediate soluti*** to the

challenges managers face on the job every day. Each book in the

series is packed with handy tools, self-tests, and real life

examples to help you identify strengths and weaknesses and hone

critical skills. Whether you're at your desk, in a meeting, or on

the road, these portable guides enable you to tackle the daily

demands of you***ork with greater speed, savvy, and

effectiveness.


书籍介绍

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before *** a recommendation to *** a particular option. This book shows you how to use a business case to define an opportunity, identify and ***yze alternatives, and present your final recommendation to key stakeholders. You'll learn to

- Clearly define the opportunity you'll want to address in your business case

- Identify and ***yze a range of alternatives

- Recommend one option and assess its risks

- Create a high-level implementation plan for your proposed alternative

- Communicate your case to key stakeholders


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  • 实用性:3分

  • 章节划分:3分

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  • 新颖与独特:9分

  • 情感共鸣:9分

  • 引人入胜:4分

  • 现实相关:4分

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  • 事实准确性:3分

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