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The book is aimed at students taking dedicated management c***ulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Part One – Management C***ulting in context

1 The nature of management c***ulting and how it adds value

2 C***ulting: the wider context and c***ulting process

3 The skills of the c***ultant and the project proposal

4 C***ulting cross borders and cultures - Jeremy Wilcock

Part one of Robinson Mason case study

Part Two – Project definition and ***ysis

5 Defining the destination, developing a strategy and understanding change

6 Evaluating client capabilities and business opportunities – Margaret Dewhurst and Tony Kellett

7 Contracting, influence and team leadership - Kevin Parker

Part two of Robinson Mason case study

Part Three – Undertaking the project

8 Executing a successful project

9 Creative approaches to ***ysis

10 Analysing decision-*** in the client business and the decision context

11 C***ulting project planning & time management

Part three of Robinson Mason case study

Part Four – Delivering the product to the client

12 Communication skills & presenting your ideas

13 Post project & learning from the project

14 C***ulting as a career

Part four of Robinson Mason case study

Appendix - Example of a c***ulting report (marketing plan)

Index

Philip Wickham is Research Associate at Leeds University Business School. He is also the author of two other Financial Times/Prentice Hall textbooks: Strategic Entrepreneurship (4th edition, 2006) and the FT Corporate Strategy Casebook (2000).

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The book is aimed at students taking dedicated management c***ulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.