Negotiaucti***: New Deal*** Strategies for a Competitive Marketplace 谈卖：竞争市场的新交易策略 mobi 下载 网盘 caj lrf pdf txt 阿里云

Today's increasingly competitive marketplace is filled with business transacti*** that include elements of both negotiati*** and aucti***, yet the received wisdom on deal-*** treats these two mechanisms separately. Leading deal*** scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporati***.

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书籍介绍

Today's increasingly competitive marketplace is filled with business transacti*** that include elements of both negotiati*** and aucti***, yet the received wisdom on deal-*** treats these two mechanisms separately. Leading deal*** scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporati***.