THE MOBILE MARKETING REVOLUTION: HOW YOU(I***N=9780071788182) 英文原版 mobi 下载 网盘 caj lrf pdf txt 阿里云

One-to-One is transforming ou***orld--here' s how you can join

the Revolution What would your ***anization do with a technology

that lets you crowdsource instantly and effortlessly and reach

people who WANT to hear from you wherever they happen to be? Such a

tool already exists and it's in billi*** of mobile devices

worldwide: ***S, or text messaging. However, there's more to

messaging than simply broadcasting texts. To succeed with mobile

messaging in the long term--without disrupting your business or

distracting your customers--you need to understand the bigger

movement that's underway. The Mobile Marketing Revolution gives you

the framework to listen to, empower, inform, engage, and enlist the

very people on which your success depends. From fundraising to

polling to selling products and services, this book shows how to

use mobile messaging to turn even the briefest initial in***ction

into a permanent engaged relati***hip. Better still, you can

achieve all this without expanding overhead or building campaigns

from scratch, but instead by integrating mobile into your

***anization's existing processes and practices.

ACKNOWLED***ENTS

INTRODYUCTION

WHY MOBILE?

BEING IN SOCIAL MEDIA IS NOT ENOUGH,

YOU H***E TO INVITE EVERYONE BACK TO YOUR PLACE

STEP 1: MAKE THE ONE-TO-ONE CONNECTION

STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES

STEP 3: INSPIRE ACTION

STEP 4: DEVELOPA LONG-TERM RELATIONSHIP

USE DATA TO INCREASE CONVERSIONS

BY STREAMLINING USERS' EXPERIENCE

BEN STEIN

ONE-TO-ONE TRAN***ORMS WHOLE COMPANIES

ONE-TO-ONE TRAN***ORMS COMMUNICATIONS FOR EVERYONE

CONCLUSION

NOTES

INDEX

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书籍介绍

One-to-One is transforming ou***orld--here' s how you can join the Revolution What would your ***anization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billi*** of mobile devices worldwide: ***S, or text messaging. However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term--without disrupting your business or distracting your customers--you need to understand the bigger movement that's underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial in***ction into a permanent engaged relati***hip. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your ***anization's existing processes and practices.