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Competitive intelligence (CI) is the practice of gathering and ***ysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protecti***, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributi*** from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth ***ysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendati*** for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

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Competitive intelligence (CI) is the practice of gathering and ***ysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protecti***, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributi*** from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth ***ysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendati*** for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.