使你的企业生存与兴旺！ Make Your Business Survive and Thrive!: mobi 下载 网盘 caj lrf pdf txt 阿里云

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matte***hat kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Foreword

Preface

Acknowledgments

1 Introduction: Understanding the Challenges of Entrepreneurship

2 Grow with a Unique Idea: Defining Your Venture

3 Grow with Effective Organization and the Right Tools: Time Is Money!

4 Grow with Planning: You Need to Know How and Where Your Business I s Growing

5 Grow with Financing and Money Management

6 Grow with "A Little Help from Your Friends": The Best People to Help Your B usiness Succeed

7 Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business

8 Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business

9 Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money

10 Grow with Smart Customer Relati***hip Management

11 Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online

12 Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?

13 Grow into the Future: How far and Which Way Do You Want to Go?

14 Ongoing Growth: Additional Practical Tips for maintaining and Sustaining Your Business

Glossary

Additional Resources

About the Author

About the Foreword Author

Contributors

Index

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publicati*** as Home Business Magazin

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If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matte***hat kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.