The Foreclosure of America: Life Inside Countrywide Home Loans and the Selling of the American Dream(I***N=9780425233764) mobi 下载 网盘 caj lrf pdf txt 阿里云

Now in paperback-an inside look at Countrywide Home

Loans and the mortgage crisis, from a former mortgage lender

executive.

In July 2004, Adam Michaelson attended a high-level

meeting at Countrywide Financial headquarters about a new loan

product that would allow borrowers to pay less than their

minimum monthly payment. The "finance jocks" believed that the

booming housing market would only get bigger, ***ing homeowners

in a cycle of borrowing against their houses and refinancing later.

They were wrong. And when the bottom dropped out, Countrywide

suffered the c***equences-as did milli*** of Americans.

With an insider's knowledge and thorough reporting on the impact on

American families and the ripple effects on the economy, Michaelson

examines the marketing of a mirage and the bad business decisi***

that destroyed a company, confronts the ethical questi*** that have

arisen in the wake of the foreclosure crisis, and offers creative

proposals to prevent such a meltdown from ever happening

again.

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Adam Michaelson is a former Senior Vice

President of Marketing at Countrywide. He now runs the Michaelson

Marketing Group and has provided marketing counsel to numerous

Fortune 100 clients.

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书籍介绍

Now in paperback-an inside look at Countrywide Home Loans and the mortgage crisis, from a former mortgage lender executive.

In July 2004, Adam Michaelson attended a high-level meeting at Countrywide Financial headquarters about a new loan product that would allow borrowers to pay less than their minimum monthly payment. The "finance jocks" believed that the booming housing market would only get bigger, ***ing homeowners in a cycle of borrowing against their houses and refinancing later. They were wrong. And when the bottom dropped out, Countrywide suffered the c***equences-as did milli*** of Americans.

With an insider's knowledge and thorough reporting on the impact on American families and the ripple effects on the economy, Michaelson examines the marketing of a mirage and the bad business decisi*** that destroyed a company, confronts the ethical questi*** that have arisen in the wake of the foreclosure crisis, and offers creative proposals to prevent such a meltdown from ever happening again.