The Economic Naturalist: In Search of Explanati*** for Everyday Enigmas 《牛奶可乐经济学:妙趣横生的经济学课堂》 mobi 下载 网盘 caj lrf pdf txt 阿里云

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questi*** like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observati*** start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locati***. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reas***. The Economic Naturalist employs basic economic principles to answer scores of intriguing questi*** from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Acknowledgments

Introduction

1 Rectangular Milk Cart*** and Cylindrical Soda Cans: The Economics of Product Design

2 Free Peanuts and Expensive Batteries: Supply and Demand in Action

3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work

4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing

5 Arms Races and the Tragedy of the Comm***

6 The Myth of Ownership

7 Decoding Marketplace Signals

8 The Economic Naturalist Hits the Road

9 Psychology Meets Economics

10 The Informal Market for Personal Relati***hips

11 Two Originals

Parting Thoughts

Notes

Index

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Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questi*** like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observati*** start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locati***. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reas***. The Economic Naturalist employs basic economic principles to answer scores of intriguing questi*** from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.