Presenting to Win口才制胜:讲故事的艺术 mobi 下载 网盘 caj lrf pdf txt 阿里云

30 million presentati*** will be given today. Milli*** will fail. Milli*** more will be received with yawns.

A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.

Jerry Weissman shows you how to transform your presentati*** from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billi*** of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

* Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow: Identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentati*** Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time

Become one of the world's most persuasive presenters ... right now!

Beyond the bullet point: presentati*** that connect!

Bring your message to life: using proven storytelling techniques

Show your audiences what really is in it for them

Use graphics to *** your story, not bury it

Keep your presentati*** fresh, no matter how often you 　　deliver it

Learn by example: case studies from the world's leading companies

Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentati*** should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.

You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentati*** of their careers before the world's toughest audiences.

It's time to learn how to make your presentati*** unf***ettable-and irresistible.

Preface: What's Past Is Prologue

Introduction: The Wizard of Aaaahs

　The Mission-Critical Presentation·The Art of

　Telling Your Story·A New Approach to

　Presentati***·The Psychological Sell

　Company Examples: Cisco Systems·Microsoft

Chapter One: You and Your Audience

　The Problem with Presentati***·The Power

　Presentation·Persuasion: Getting from Point A

　to Point B·Audience Advocacy·Getting Aha/s

　Company Examples: Network Appliance·

　Luminous Networks

Chapter Two: The Power of the WIIFY

What's In It For You?·WIIFY Triggers·The

Danger of the Wrong "You"

　Company Examples: Brooktree·Netflix·

　Luminous Networks

Chapter Three: Getting Creative:The Expansive Art of Brainstorming

The Data Dump·Managing the Brainstorm: The

Framework Form·Brainstorming: Doing the

Data Dump Productively·Focus before Flow

Company Example: Adobe Systems

Chapter Four: Finding Your Flow

The 16 Flow Structures·Which Flow Structure

to Choose?·Guidelines for Selecting a Flow

Structure·The Value of Flow Structures·The

Four Critical Questi***

Company Examples: Intel·Cisco Systems·

BioSurface Technology·Tanox·Cyrix·Compaq

Computer·ONI Systems·Epimmune

Chapter Five: Capturing Your Audience Immediately

Seven Classic Opening Gambits·Compound

Opening Gambits·Linking to Point B·Tell 'em

What You're Gonna Tell 'em·90 Seconds to

Launch·Winning Over the Toughest Crowd

Company Examples: Intuit Software·DigitalThink

·Mercer Management C***ulting·Cisco Sytems·

　Yahoo!·Macromedia·Argus Insurance ·

　TheraTech·Microsoft·Network Appliance·

　Cyrix·ONI Systems·Laurel Elementary School

Chapter Six:Communicating Visually

Chapter Seven:Making the Text Talk

Chapter Eight:Making the Numbers Sing

Chapter Nine:Using Graphics to Help Your Story Flow

Chapter Ten:Bringing Your Story to Life

Chapter Eleven:Customizing Your Presentation

Chapter Twelve:Pitching in the Majors

Appendix A:Tools of the Trade

Appendix B:Presentation Checklist

Acknowledgments

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Presenting to Win口才制胜:讲故事的艺术在线阅读

在线听书地址：Presenting to Win口才制胜:讲故事的艺术在线收听

在线购买地址：Presenting to Win口才制胜:讲故事的艺术在线购买

在演讲中面临棘手的问题时，要澄清问题、避免消极言论、负起责任，并以积极的口吻结束应答。

人们对于数据和事实有一种崇拜，认为这是权威的必然表现。但是只是事实的堆砌却不能够和最终的记忆画上等号。把影响听众的首要目标调整为记住框架，而他们会自己设法去连接事实。

演讲者经常会犯的一个错误就是，自认为听众一定会很快明白我的产品、观点对他来讲意味着什么。但可惜的是，很多情况下，听众都是懒的，他们不愿意再往前走一步，即使你认为“这不是明摆着的嘛”

从最后的部分开始准备你的演讲内容，并在一开始就牢牢吸引住你的听众。

你必须回答所有问题

编辑推荐

作者简介：

JERRY WEIS***AN,the world's number one corporate presentati*** coach,is known worldwide for his confidential sessi***.Weissman's private client list reads like a who's who of the world's best companies,including the top brass at Yahoo!Compaq,Intel ,intuit,Cisco Systems,Microsoft,and many others.

Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road-show presentati*** that have raised hundres of billi*** of dollars in the stock market,and have helped another 400 public and pre-public firms develop and deliver crucial business presentati***.

书籍介绍