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Enter Innovation's Most Fertile Breeding Ground Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronome***ho finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occu***hen we bring concepts from one field into new, unfamiliar territory. In this space-which Johansson calls "the Intersection"-established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect -referring to a remarkable burst of creativity in Florence during the Renaissance -shows us how to get to the Intersection and how we can turn the ideas we discover there into pathbreaking innovati***. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey- The Medici Effect is filled with vivid stories of intersecti*** across domains as diverse as business, science, art, and politics. Johansson reveals the core principles-including breaking down associative barriers, routinely combining unlike concepts, and executing past your failures-that can enable individuals, teams, and entire ***anizati*** to create their own "Medici effects" in any arena of work and life.

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美第奇效应:创新灵感与交叉思维

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约翰逊认为，佛罗伦萨的文艺复兴之所以发生，是由于美第奇家族有能力汇集起一个非常多元化的人际网络——从石匠、金融从业者、科学家、艺术家再到哲学家。看似不同领域的知识彼此碰撞交叉，激发出了更多崭新的概念与创意，从而有效地改变了欧洲以及整个世界的面貌。

2018年，中国在全球创新指数（Global innovation Index，GII）中名列前20。这是自11年前GII创立以来，中国首次将自己定位为世界上最具创新性的国家之一。中国的研发支出已经排到了世界第二，还孕育出了腾讯、阿里巴巴等具有全球竞争力的巨头公司。

我发现自己正再次将美第奇效应带到了工作中

美第奇效应让我在这个纷繁复杂并且多元化得不可置信的世界中如鱼得水，我相信它同样能帮到你，能够用系统高效的多元思考力和执行力理性面对未来的不可预测，并最终获得成功。

Michael Michalko所写的《Cracking Creativity》：我们的目的不在于使你一定要跟随某种特殊的想法，而是希望借此能够将你的头脑从某些先入为主的观念中解放出来，请看这种方式是如何工作的：

首先，请考虑一下你所遇到的挑战或者有关的产品、有关的概念，接着考虑针对具体的情况你所作出的具体假设

接下来，记下这些假设然后将假设的内容进行修改，

最后，考虑使你的假设具有现实意义

研究结果已经证明两种主要类型的随机组合同产生创造思维的过程有关，第一种类型，我为他起了一个名字，叫做“随机闪电”。这种哦类型经常出现在解决问题的过程当中，通常你的脑子里面有一个特定的目标，只是不能肯定问题的解决方案或则确定问题的最终哦结果应当是什么。在工作场合中欧这种情况十分常见，这个歌特定的目标可能是想市场推出一项新产品的活动、一项技术转让，或者是一种特殊的技术工艺。在这些情况当中，答案往往出现在两个阶段之后。即一段长时间的冥思苦相和一段“基本上不太去向他的过程。在后一个阶段里，问题仍然十分顽固的停留在人的脑子里，每小时、每天甚至长达数年，于此同时，该问题很可能同每天当中偶然得到的概念或者是留下的某种印象发生联系。或早或迟，这些时间当中的某一个会正好与你大脑中的问题对于，于是一种新的想法或者新的解决方案便出现了”

书籍介绍

Enter Innovation's Most Fertile Breeding Ground Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronome***ho finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occu***hen we bring concepts from one field into new, unfamiliar territory. In this space-which Johansson calls "the Intersection"-established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect -referring to a remarkable burst of creativity in Florence during the Renaissance -shows us how to get to the Intersection and how we can turn the ideas we discover there into pathbreaking innovati***. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey- The Medici Effect is filled with vivid stories of intersecti*** across domains as diverse as business, science, art, and politics. Johansson reveals the core principles-including breaking down associative barriers, routinely combining unlike concepts, and executing past your failures-that can enable individuals, teams, and entire ***anizati*** to create their own "Medici effects" in any arena of work and life.

点击链接进入中文版：

美第奇效应:创新灵感与交叉思维