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Made to Stick书籍详细信息

  • I***N:9781400064281
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2007
  • 页数:304
  • 价格:USD 26.00
  • 纸张:暂无纸张
  • 装帧:暂无装帧
  • 开本:暂无开本
  • 语言:未知
  • 丛书:暂无丛书
  • TAG:暂无
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内容简介:

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of *** ideas unf***ettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an ***an-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emoti*** and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a ***, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, c***piracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familia***ith--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb

Copyright © American Library Association. All rights reserved


书籍目录:

Introduction: What sticks?

1. Simple

2. Unexpected

3. Concrete

4. Credible

5. Emotional

6. Stories

Epilogue: What sticks.


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原文赏析:

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其它内容:

书籍介绍

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of *** ideas unf***ettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an ***an-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emoti*** and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a ***, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, c***piracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familia***ith--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb

Copyright © American Library Association. All rights reserved


书籍真实打分

  • 故事情节:3分

  • 人物塑造:3分

  • 主题深度:7分

  • 文字风格:6分

  • 语言运用:9分

  • 文笔流畅:7分

  • 思想传递:7分

  • 知识深度:7分

  • 知识广度:5分

  • 实用性:6分

  • 章节划分:7分

  • 结构布局:4分

  • 新颖与独特:9分

  • 情感共鸣:7分

  • 引人入胜:7分

  • 现实相关:6分

  • 沉浸感:7分

  • 事实准确性:5分

  • 文化贡献:9分


网站评分

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  • 书籍清晰度:9分

  • 书籍格式兼容性:6分

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下载点评

  • 已买(173+)
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  • 网友 詹***萍:

    好评的,这是自己一直选择的下载书的网站

  • 网友 索***宸:

    书的质量很好。资源多

  • 网友 国***舒:

    中评,付点钱这里能找到就找到了,找不到别的地方也不一定能找到

  • 网友 师***怀:

    好是好,要是能免费下就好了

  • 网友 邱***洋:

    不错,支持的格式很多

  • 网友 訾***晴:

    挺好的,书籍丰富

  • 网友 堵***格:

    OK,还可以

  • 网友 游***钰:

    用了才知道好用,推荐!太好用了

  • 网友 孙***夏:

    中评,比上不足比下有余

  • 网友 居***南:

    请问,能在线转换格式吗?


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