The Making of Second Life： Notes from the New World 打造第二人生 mobi 下载 网盘 caj lrf pdf txt 阿里云

For those unfamilia***ith the hype or the ridicule, Second Life is a massively multi-user online world, a vast simulation created by ordinary loggers-in using 3-D graphic-design tools from the site's proprietor, Linden Labs. Posing as animated avatars, Residents ramble or fly through the videoscape; they socialize with other avatars, create art, have ***, build cities, open shops and nightclubs, spend Linden Dollars (redeemable for real dollars) and fight wars, all while seated at their computer screens. Au, a journalist who chronicled the site as Linden Labs' reporter-avatar, visits the usual dot-com–saga touchstones. There's the shoestring startup by eccentric geeks; the pilgrimage to Burning Man; the bloviating visionary founder, Philip Rosedale (I'm passionate about Second Life because there doesn't need to be a God); the marketing gobbledygook about Leverag[ing] Metaverse Brands. Au celebrates Second Life as a seedbed for unfettered cybercapitalism, a liberating outlet for the masses' pentup creativity and a lucid dream that erases the virtual-real divide. Alas, in his telling, Second Life's ongoing fantasia—the monkey now perched on the wing screamed 'DIEEEE' as he strafed a well-armed babe in a bikini—feels very much like a recounted dream: creative, certainly, but rather tedious and patently irrelevant. (Mar.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Preface

Introduction: From Old World to New World A Brief History of the Metaverse

chapter 1 Touching Knowledge: From Virtual Reality to Real Company

chapter 2 Imagining the Net in 3-D: Shunting the Datastream into Rivers and Sky

chapter 3 The Engines of Creation: The Alchemy of User-Created Content

chapter 4 The Unwisdom of Crowds: Object Less*** in Online-World Social Engineering

chapter 5 Self-Made Mankind: Identity and Role-Playing in the Oigital Generation

chapter 8 Making Love: Romance and Oesire, Oigitized for Your Protection

chapter 7 Building Walls, Defending Territory: Border Disputes and Culture ***ing in War's Shadow

chapter 8 Burning Down the House: Oemocracy as a Business Model

chapter 9 Avatar as Entrepreneur: From Content Creator to Revenue Generator

chapter 10 Investing in Utopia: A Rough Exp]orer's Guide for Corporat*** and Organizati*** in the Metaverse

chapter 11 Law Is Code: Crime and Punishment in the Net's 3-D Future

chapter i2 Building a Better World: Research, Education, and Activism in an Online World

chapter 13 Convergence: An Internet-to-Online World Road Map for the Next Decade

Afterword

A Selected Second Life Glossary

Appendix One: Three Tips for Exploring Second Life

Appendix Two: Three Tips for Real Businesses Starting Out in Second Life

Acknowledgments

Index

WAGNER JAMES *** has written about highItec h culture for more than ten years, and has beer, at various times a freelance reporter, a metaverse c***ultant, a game developer, a screenwriter and most pertinent, a white-suited avatar named "Hamlet Au." the fi

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书籍介绍

1.Linden Lab如何一步步从1999年的virtual reality的硬件公司，转化为一个UGC为核心特点的开放虚拟世界？了解更多Linden Lab的早年历史，包括投资者，专家，早期团队在内的核心人物的想法，更容易明白现在整个Second Life存在的问题和核心竞争力。

2. Second Life的社区具有什么样的特点？里面的用户究竟是什么样的？他们怎么理解Second Life？虚拟世界到底给了普通人什么样的价值？James他花了大量时间跟社区的居民沟通，了解整个社区的发展，讲到了很多典型居民的故事。

3. 社区居民和Linden Lab的决策之间，有什么样的关系？促成SL形成目前规模和自由度的虚拟经济的决策时怎样做出的？为什么政策(policy)问题成为了居民和Linden Lab长期争执的关键点？

4. 目前进入Second Life的组织和公司为什么大部分在市场和PR方面已经失败？原因到底在哪里？James在书里给出了自己的很多意见，非常值得参考。