ADLAND(I***N=9780767928977) 英文原版 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　James P. Othmer, advertising executive turned novelist, gives

us a hilarious, personal, and sneakily profound chronicle of the

past, present, and future of the advertising business. On one

level it’s the wickedly funny, compelling personal chronicle of the

rise and fall of a modern-day ad man; a riveting insider’s look at

the astonishing transformation taking place in advertising's

***test idea factories. But take a step back from the tales

of lavish shoots, agencies on the brink, and pampered mega-brands

and Adland becomes much more: a snaps*** of how we are living our

lives thirty seconds at a time. Funny, deeply thoughtful, and

utterly unique, this book is both a wildly amusing ride in Adland,

brilliantly recounted, and an exploration of the value of life in

the information age.

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书籍介绍

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's ***test idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snaps*** of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland , brilliantly recounted, and an exploration of the value of life in the information age.