The Power of Retail Branding: 2005（中图特价艺术书） mobi 下载 网盘 caj lrf pdf txt 阿里云

The most inventive retail marketers reveal what really works in

the powering of a retail brand in The Power of Retail Branding. The

reade***ill get an inside look at the marketing objectives,

strategies and executi*** of today’s innovative retailers.

The dimension and scope of retail branding are illustrated through

a panorama of hundreds of full-color visuals from successful retail

marketing campaigns.

Also included are personal interviews with the brand planners

and concept builders. Case studies are presented in individual

secti*** headed by a discussion of the concept of the brand/power

strategies. These brand building concepts include the retailer’s

commitments, its image, its products, its in-store experiences and

its lifestyle positioning of the customer.

The Power of Retail Branding is intended to be used as a tool to

aid in the creation of strategies for powering brands. It will also

help the reader empower their employees-as-the-brand and their

customers-as-the brand.

This book serves as a retail branding think-tool to stimulate a

process of "how-to-think" rather than ‘what-to-think."

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：The Power of Retail Branding: 2005（中图特价艺术书）在线阅读

在线听书地址：The Power of Retail Branding: 2005（中图特价艺术书）在线收听

在线购买地址：The Power of Retail Branding: 2005（中图特价艺术书）在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！