Customer Relati***hip Management mobi 下载 网盘 caj lrf pdf txt 阿里云

"Customer Relati***hip Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relati***hips. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applicati***. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retenti***, and profitability are also examined on the basis of empirical findings.

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"Customer Relati***hip Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relati***hips. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applicati***. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retenti***, and profitability are also examined on the basis of empirical findings.