SUCCEEDING LIKE SUCCESS: THE AFFLUENT CONSUMERS OF ASIA（亚洲精英） mobi 下载 网盘 caj lrf pdf txt 阿里云

In the next 10 years，the affluent c***umers of Asia will reshape markets with their enormous purchasing power and trend—setting lifestyles like never before；recasting products and services through their changing demand，and offering up enticing and lucrative opportunltles for businesses to innovate and succeed.

Who are these amuent c***umers and what are their tastes and preferences？These are key issues that businesses need tO address if they are tO be successful in winning them over as customers Understanding them in turn requires delving deeply into the socioeconomic processes through which they have attained thei***ealth；in othe***ords，mapping their pathways tO affluence.The three major pathways the pioneering，the inheritance and the professional pathways shape and condition these affluent c***umers，along with private

***irati*** and cultural traditi***.

The amount of purchasing power that they will command iS truly impressive：the combined discretionary spending of these affluent c***umers in 12 key Asia/Pacific markets.over 70 million households strong in 2015.will exceed$600 billion

Businesses can succeed fabulously by learning how tO work with these Successful CUstomers.

Foreword

Acknowledgment

Chapter 1 Pathways to Affluence in Asia

Chapter 2 Japan’s Affluent C***umers

Chapter 3 China’s Affluent C***umers

Chapter 4 India’s Affluent C***umers

Chapter 5 Australia’s Affluent C***umers

Chapter 6 Affluent C***umers of Korea，Taiwan and Hong Kong

Chapter 7 Affluent C***umers of Southeast Asia: Singapore，Malaysia，Thailand，Indonesia and The Philippines

Chapter 8 Asia’s Affluent C***umers--Succeeding Like Success

Endnotes

Index

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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent c***umer market is in turn ***yzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key c***umption trends today and in 10 years' time are systematically described