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Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution Examples and less*** from some of the world's most successful businesses, including Pars*** Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel Includes a glossary of key concepts and a comprehensive resources guide

Introduction to Express Exec

01.Introduction

02.Definition of Terms

03.Evolution

04.The E-Dimension

05.The Global Dimension

06.The State of the Art

07.Less*** From Best Practice

08.Key Concepts and Thinkers

09.Resources a

10.Ten Steps to Managing Cultural Issues

Frequently Asked Questi*** (FAQs)

Index

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作者简介：

　　JACK GOTTSCHALK is the author of eight books on a range of subjects including Crisis Management, Foreign Investments and International Security

书籍介绍

Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution Examples and less*** from some of the world's most successful businesses, including Pars*** Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel Includes a glossary of key concepts and a comprehensive resources guide