Affiliate Program Management: An Hour A Day 9780470651735 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Affiliatemarketingis***;here'showtogetyourprogramgoingNearlyeveryretailerintheInternetRetailers'Top500ha***ffiliatemarketingprogram.Nowfreeaffiliatenetworks,automati***oftware,andpay-for-performancecompensationmodelsare***iteasyforsmallbusinessestotakeadvantageofthismarketingtool.InthepopularAnHouraDayformat,thisguidefeaturesadetailed,real-world,task-basedapproachtodeveloping,launching,andmanagingasuccessfulaffiliatemarketingprogram.Itexploresmarketresearch,determiningpaymentmodelsandreportingguidelines,recruitingaffiliates,craftingappropriatecommunicati***,andmuchmore.Affiliatemarketingprogramshelpboostmarketingeffortswithoutincurringexcessivecosts;thisHouraDayguideprovideseverythingmerchants,businessowners,andthosechargedwithmanaginganaffiliateprogramneedtoknowOffersamodern,real-world,step-by-stepguidetoresearching,launching,managing,andoptimizingasuccessfulaffiliatemarketingprogramCoverssocialmedia;creatingpolicies;workingwithfeeds,coup***,widgets,andvideo;creatingcompellingcontent;handlingpartnerswhoarenotmeetinggoals;andmuchmoreAffiliateProgramManagement:AnHouraDayisthedo-it-yourselfguidetoplanningandmaintainingasuccessfulaffiliateprogram.

Foreword.   Introduction.  

Part I History, Terminology, and Introductory

Remarks.  

Chapter　 1 Understanding Affiliate Marketing.  

Chapter　 2 Budget, Payments, and Related

C***iderati***.  

Part II Month 1: Pre-Launch Research and

Analysis.  

Chapter　 3 Week 1: Perform Competitive Marketing

Analysis.  

Chapter　 4 Week 2: Understanding Tracking and

Reporting.  

Chapter　 5 Week 3: Evaluate Program Management

Opti***.  

Chapter　 6 Week 4: Finalize Payment Models and Cookie

Life.  

Part III Month 2: Setting Your Affiliate Program

Up.  

Chapter　 7 Week 1: Develop Creative Inventory.  

Chapter　 8 Week 2: Data Feeds, Coup***, and

Plug-Ins.  

Chapter　 9 Week 3: Research and Develop Program

Policies.  

Chapter　 10 Week 4: Final Brushstrokes.  

Part IV Month 3: Program Launch and Affiliate Program

Management.  

Chapter　 11 Week 1: Launch the Affiliate Program and

Recruit.  

Chapter　 12 Week 2: Plan Your Affiliate

Communication.  

Chapter　 13 Week 3: Program Management.  

Chapter　 14 Week 4: Affiliate Motivation.  

Part V Month 4: Advanced Management and Analysis.  

Chapter　 15 Week 1: Study and Learn to Deal with Parasitism and

Problematic Affiliates.  

Chapter　 16 Week 2: Master Affiliate Program Analytics and

Optimization.  

Chapter　 17 Deadliest Mistakes to Avoid.  

Chapter　 18 Affiliate Program Promotion Ideas.   Glossary

of Abbreviati***.   Index.

　　Heather H. Dismore is a ve***n Dummies author and editor who is actively involved in crafting jewelry. Tammy Powley designs and manages content for About.com's jewelry-*** Web site and is the author of numerous jewelry-*** books and articles.

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书籍介绍

Affiliate marketing is ***; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are *** it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communicati***, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coup***, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.