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"Your customers are only satisfied because their expectati*** are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of ***anization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly *** and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a c***tant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

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作者介绍：Ken Blanchard

　　Ken Blanchard lives in San Diego, California, and is the Chief Spiritual Officer of The Ken Blanchard Companies.He is the coauthor of The One Minute Manager and eleven other bestselling books.His books have combined sales of more than twelve million copies in more than twenty-five languages.Blanchard was recently seen in the PBS special Gung Ho! Succedding in a Changing World.

书籍介绍

"Your customers are only satisfied because their expectati*** are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of ***anization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly *** and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a c***tant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.