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From the Publishers Weekly review:

"Two experts from Yale tackle the business wake–up–call du jour–environmental resp***ibility–from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long–term sustainable course," Esty and Winston label the forward–thinking, green–friendly (or at least green–acquainted) companies WaveMakers and set out to assess honestly their path toward environmental resp***ibility, and its impact on a company′s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporati*** such as Wal–Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys–watchdogs and industry associati***, mostly–working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough ***ysis here: from global warming to electronic waste "take–back" legislation to subsi***ng sustainable seafood. For the resp***ible business leader, this volume provides plenty of (***anic) food for thought. "

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环保阵线上出现了一批新的利益相关方，包括银行和保险公司。(p6)

专家学者们发现，如今企业面对的是一个新世界：竞争优势的传统构成元素，如获得更廉价的原料和较低的资金成本等，由于商业化的加剧已被削弱殆尽。在这个已经改变了的竞技场中，重视绿色环保为企业创新及创造持久价值并建立竞争优势提供了一个至关重要的新途径。耐克公司的高层管理人员菲尔・贝里对此进行了简要说明“我们有两个信条，第一，创新是我们的本性；第二，做正确的事。但是我们围绕可持续发展所做的任何事情，其实都基于第一点，也就是创新。”(p9)

(p86智库)在环保领域，一些团体同样转变了所扮演的角色。未来资源研究所领导了环境保护战略的改变，从命令和控制型监管，转变为利用市场机制，如污染费和可交易排放许可等。另一家位于华盛顿的团体世界资源研究所，则在加强经济发展与环境改善之间的关系方面，提供了很大的帮助，并且为可持续发展概念的推广增添了动力。

(p115)激励各级员工带着环保思维，对产品和流程重新进行审视，能够促进减少废弃、提高资源生产力等方面的创新，进而形成企业的环保优势

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在线阅读本书

From the Publishers Weekly review:

"Two experts from Yale tackle the business wake–up–call du jour–environmental resp***ibility–from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long–term sustainable course," Esty and Winston label the forward–thinking, green–friendly (or at least green–acquainted) companies WaveMakers and set out to assess honestly their path toward environmental resp***ibility, and its impact on a company′s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporati*** such as Wal–Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys–watchdogs and industry associati***, mostly–working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough ***ysis here: from global warming to electronic waste "take–back" legislation to subsi***ng sustainable seafood. For the resp***ible business leader, this volume provides plenty of (***anic) food for thought. "