Amazon.com： Get Big Fast 亚马逊：快速茁壮之道（杰夫·贝佐斯和他的天下第一店） mobi 下载 网盘 caj lrf pdf txt 阿里云

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

作者简介：

Robert Spector has reported on business for USA Today, UPI International, NASDAQ Magazine, and Women's Wear Daily and appears frequently on television and radio. He is the author of the national bestseller The Nordstrom Way.

Acknowledgments

Preface

Introduction to the Paperback Edition

Introduction

Chapter One: Who Is Jeffrey Bezos?

Chapter Two: I'll Take Manhattan

Chapter Three: Seattle

Chapter Four: Garage In, Garage Out

Chapter Five: Out to Launch

Chapter Six: Get Big Fast

Chapter Seven: Raise the Bar

Chapter Eight: "Anal-Retentive" About Customer Service

Chapter Nine: Toast of the Town... or Amazon.toast?

Chapter Ten: Poster Child for Internet Commerce

Chapter Eleven: Get Bigger Faster

Chapter Twelve: Get Profitable Eventually

Notes

Index

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书籍介绍

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.