Man Who Sold America销售美国的人（I***N 9781591393085） mobi 下载 网盘 caj lrf pdf txt 阿里云

We're living in the Age of Persuasion. Leaders and ***anizati*** of all kinds public and private, large and small fulfill their missi*** only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture c***umers' imaginati*** and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new c***umer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the c***umer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond c***umer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with *** from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.

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书籍介绍

We're living in the Age of Persuasion. Leaders and ***anizati*** of all kinds public and private, large and small fulfill their missi*** only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture c***umers' imaginati*** and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new c***umer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the c***umer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond c***umer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with *** from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.