Ge***e Lois: The Big Idea(I***N=9782759402991) mobi 下载 网盘 caj lrf pdf txt 阿里云

Ge***e Lois is advertising s most famous art director. He

founded the creative revolution that spawned modern advertising, as

his iconoclastic talent created ic*** dramatizing the problems,

soluti***, foibles, and promises of American life. Astute media

critics recognize Lois as a pioneering avant-garde mover of the

culture. In this mind-boggling archaeological dig into his ouevre,

Lois discovers, and reveals, the influences on his unf***ettable

concepts as he probes the echoes in his mind s eye, tracing more

than one hundred of his Big Ideas back to their origins. Each

double-page is a visual tour de force, a blueprint of creative

inspiration, and a journey of discovery that will keep your eyes

shifting back and forth between each Lois concept and the seed that

gave it life.

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Ge***e Lois is an adman-genius, an innovative thinker, a creator

of cultural advertising stigmas that last forever. Lois is the

author of several books, including Iconic America and $ellebrity,

and his Esquire covers are in the permanent collection at the

Museum of Modern Art. He has also received the Lifetime Achievement

Award from the American Institute of Graphic Arts.

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书籍介绍

Ge***e Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created ic*** dramatizing the problems, soluti***, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unf***ettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.