Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers(I***N=9781841127897) mobi 下载 网盘 caj lrf pdf txt 阿里云

How market soluti*** lead to competitive advantage for the

world's most innovative companies From Apple to Blackberry, GE to

Google, innovative companies stand out from the crowd not so much

for their exceptional products, despite what one might assume, but

for the way they challenge conventi***, redefine markets, and

change c***umer expectati***. Apple didn't just create the iPod; it

envisioned the future of music and then made a product to service

that future. And the same holds true for every highly innovative

company. In Creative Genius, Peter Fisk presents ten tracks for

innovation and provides business blueprints for *** that

innovation happen. Peter Fisk (Middle***, UK) is an experienced

strategist and markete***ho has spent many years working with

companies such as American Express, British Airways, Coca-Cola, and

Microsoft. He is an inspiring and popular speaker on marketing

subjects.

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书籍介绍

How market soluti*** lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventi***, redefine markets, and change c***umer expectati***. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for *** that innovation happen. Peter Fisk (Middle***, UK) is an experienced strategist and markete***ho has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.