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In biological ecosystems, "keystone" species maintain the

healthy functioning of the entire system. Why? Because their own

survival depends on it. This book argues that business ecosystems

work in much the same way-one company's success depends on the

success of its partners.

Based on more than ten years of research and practical

experience within industries from retail to automotive to software,

The Keystone Advantage outlines a framework that goes beyond

maximizing internal competencies to leveraging the collective

competencies of one's entire network for competitive advantage.

Acknowledgments  ix

1.  Rethinking Networks

Part I: The Ecosystem Framework

2.  Shared Fate

3.  Collective Behavior

Part I1: Ecosystem Strategies

4.  Operating Strategies

5.  Keystones

6.  kandlords and Dominators

7.  Niche Players

Part III: Foundati*** for Competition

8.  Architecture, Platforms, and Standards

9.  Integration, Innovation, and Adaptation

10.  Market Design, Operation, and Competition

11.  Business Ecology: Managing Disruption,

Evolution, and Sustainability

Notes 

Index 

About the Authors

  　　Marco Iansiti is the David Sarnoff Professor of

Business Administration at Harvard Business School and cochair of

Harvard's PhD Program in Information Technology and Management.

Roy Levien is an Inventor at Intellectual Ventures, an

intellectual property fund, and the Manager and Principal of

Keystone Advantage LLC, a technology c***ultancy.

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书籍介绍

In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way-one company's success depends on the success of its partners. Based on more than ten years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage.

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共赢:商业生态系统对企业战略、创新和可持续性的影响