(哈佛商业评论之客户关系管理)HBR ON CUSTOMER RELATIONSHIP MANAGE mobi 下载 网盘 caj lrf pdf txt 阿里云

Collection of cutting-edge articles will help ***anizati*** understand how to build customer loyalty through unique relati***hip-building strategies such as partnerships, branding, and superlative customer service.

Co-opting Customer Competence

C.K. PRAHALAD AND VENKATRAM RAMASWAMY

Get Inside the Lives of Your Customers

PATRICIA B. SEYBOLD

The Old Pillars of New Retailing

LEONARD L. BERRY

Want to Perfect Your Company's Service? Use Behavioral Science

RICHARD B. CHASE AND SRIRAM DASU

Don't Homogenize, Synchronize

MOHANBIR SAWHNEY

Firing Up the Front Line

JON R. KATZENBACH AND JASON A. SANTAMARIA

Preventing the Premature Death of Relati***hip Marketing

SUSAN FOURNIER, SUSAN DOBSCHA, AND D***ID GLEN MICK

See Your Brands Through Your Customers' Eyes

CHRIS LEDERER AND SAM HILL

About the Contributors

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书籍介绍

Book Description

This collection of cutting-edge articles will help ***anizati*** understand how to build customer loyalty through unique relati***hip-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management c***ultants. It has been the frequent publishing home fo***ell known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editi*** of the magazine, including two Chinese-language editi***, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2