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Yuwa Hedrick-Wong has the rare ability of combining first-class economic reasoning, appreciation of market and demographic trends, common sense and an engaging writing style. This book is rich in insight and a pleasure to read. A tour de force on a critical emerging market segment; today's affluent, young premium Asian c***umers/ - Maurice Levi

The most detailed and illuminating ***ysis of a particular type of global c***umer, one who connects c***umption to ongoing se4lf-development and has the resources to pursue it all to the fullest. by taking account of ***ects that go well beyond narrow market transacti***, Yuwa Hedrick-Wong gives us an enormously rich account with multiple insights as to the future trajectory of this market. he helps us see how common noti*** about the so-called youth market are flawed and miss the point; it is not simply a question of age. this depth of understanding makes for real surprises and often very amusing facts. - Saki Sassen

The speed of change in Asia is sometimes mind-boggling. In particular, youth premium markets have undergone spectacular yet complex evoluti***,with urbanization, education and global orientation changing the ***irati*** and behavior o these c***umers. Based on original and detailed country data, Yuwa Hedrick-Wong provides an illuminating, clear and synthetic ***ysis of the forces behind these evoluti***, and of the formidable challenges and opportunities the young generati*** re creating for the future of Asia/Pacific. - Christian Koenig

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Yuwa Hedrick-Wong has the rare ability of combining first-class economic reasoning, appreciation of market and demographic trends, common sense and an engaging writing style. This book is rich in insight and a pleasure to read. A tour de force on a critical emerging market segment; today's affluent, young premium Asian c***umers/ - Maurice Levi

The most detailed and illuminating ***ysis of a particular type of global c***umer, one who connects c***umption to ongoing se4lf-development and has the resources to pursue it all to the fullest. by taking account of ***ects that go well beyond narrow market transacti***, Yuwa Hedrick-Wong gives us an enormously rich account with multiple insights as to the future trajectory of this market. he helps us see how common noti*** about the so-called youth market are flawed and miss the point; it is not simply a question of age. this depth of understanding makes for real surprises and often very amusing facts. - Saki Sassen

The speed of change in Asia is sometimes mind-boggling. In particular, youth premium markets have undergone spectacular yet complex evoluti***,with urbanization, education and global orientation changing the ***irati*** and behavior o these c***umers. Based on original and detailed country data, Yuwa Hedrick-Wong provides an illuminating, clear and synthetic ***ysis of the forces behind these evoluti***, and of the formidable challenges and opportunities the young generati*** re creating for the future of Asia/Pacific. - Christian Koenig