HBR’s 10 Must Reads On Strategy 哈佛商学院：战略 mobi 下载 网盘 caj lrf pdf txt 阿里云

　　Is your company spending too much time on strategy

development--with too little to show for it?

If you read nothing else on strategy, read these 10 articles.

We've combed through hundreds of Harvard Business Review articles

and selected the most important ones to help you catalyze your

***anization's strategy development and execution.

HBR's 10 Must Reads on Strategy will inspire you to:

? Distinguish your company from rivals

? Clarify what your company will and won't do

? Craft a vision for an uncertain future

? Create blue oceans of uncontested market space

? Use the Balanced Scorecard to measure your strategy

? Capture your strategy in a memorable phrase

? Make priorities explicit

? Allocate resources early

? Clarify decision rights for faster decision ***"

1. What Is Strategy? Porter, Michael E.

2. The Five Competitive Forces That Shape Strategy Michael E.

Porter

3. Building Your Company's Vision Collins, James C. and Porras,

Jerry I.

4. Reinventing Your Business Model Mark W. Johnson, Clayton M.

Christensen, and Henning Kagermann

5. Blue Ocean Strategy W. Chan Kim and Renée Maub***ne

6. The Secrets to Successful Strategy Execution Gary L. Neilson,

Karla L. Martin, and Elizabeth Powers

7. Using the Balanced Scorecard as a Strategic Management System

Robert S. Kaplan and David P. Norton

8. Transforming Corner-Office Strategy into Frontline Action Orit

Gadiesh and James L. Gilbert

9. Turning Great Strategy into Great Performance Michael C. Mankins

and Richard Steele

10. Who Has the D?: How Clear Decision Roles Enhance Organizational

Performance Paul Rogers and Marcia Blenko

　　HBR's 10 Must Reads paperback series is the definitive

collection of books for new and experienced leaders alike. Leaders

looking for the inspiration that big ideas provide, both to

*** their own growth and that of their companies, should

look no further.

　　HBR's 10 Must Reads series focuses on the core topics that every

ambitious manager needs to know: leadership, strategy, change,

managing people, and managing yourself. Harvard Business Review has

sorted through hundreds of articles and selected only the most

essential reading on each topic. Each title includes timeless

advice that will be relevant regardless of an ever-changing

business environment.

　Classic ideas, enduring advice, the best thinkers: HBR's 10 Must

Reads.

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竞争对手成功模仿任何一项运营活动的概率都小于1，迅速成功模仿整个运营系统的概率则小得多，即0.9×0.9=0.81；0.9×0.9×0.9×0.9=0.66…依此类推。公司要想重新定位或者做折中者，都会***重新计划安排许多运营活动。新进入者尽管不需要进行取舍，在模仿时仍将面临许多难以克服的阻碍，很难参透。即便竞争对手能识别出各项活动之间的内在关联，他们也难以照搬。

五力模型中有很多要素可以量化，比如，行业产品占买方总成本的百分比（该数字有助于了解买方对价格的敏感度）；为了能让某公司的厂房设备或物流网络发挥出规模效率，其销售额需要占到行业销售总额的百分比（该数字可用于行业进入障碍的评估）；买方的转换成本（该数字决定了新进入者或竞争对手需要提供给客户的优惠条件）。……在酒店住宿等服务领域，未使用的产能永远无法重新利用，所以，服务也有易逝性。例如，为了削弱供应商的议价能力，企业可以将零部件规格标准化，这样就更容易更换供应商；还可以培育别的供应商，或者通过改变技术以彻底避开强势供应商群体。在降低买方的议价能力时，企业可以扩大服务的内容，以提高买方的转换成本；或者寻找其他获取客户的途径，从而削弱强势渠道的力量。在减少会降低利润的价格竞争时，企业可效仿制药公司加大对独特产品的投入，或给客户提供更多的支持服务。要想威吓新进入者，现有企业可以提高竞争的固定成本，如增加研发或营销支出。在降低替代品威胁时，企业可通过新的产品特性或扩大产品分销渠道，为客户提供更好的价值。

界定行业

在确定公司可以参与竞争的某个（或多个）行业时，五力模型也是个关键工具。围绕实际竞争所在的领域正确地绘出行业边界，可以弄清盈利的原因，以及该由公司哪个业务单元负责制定战略。公司需要为每个不同的行业制定不同战略。一旦竞争对手在行业界定上犯错，公司就有机会给自己确立绝好的战略定位（参见“竞争行业的界定”）。

书籍介绍

Is your company spending too much time on strategy development--with too little to show for it?

If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your ***anization's strategy development and execution.

HBR's 10 Must Reads on Strategy will inspire you to:

• Distinguish your company from rivals

• Clarify what your company will and won't do

• Craft a vision for an uncertain future

• Create blue oceans of uncontested market space

• Use the Balanced Scorecard to measure your strategy

• Capture your strategy in a memorable phrase

• Make priorities explicit

• Allocate resources early

• Clarify decision rights for faster decision ***"