MBA ADMISSIONS STRATEGY(MBA入学策略指南) mobi 下载 网盘 caj lrf pdf txt 阿里云

The book outlines a system for candidates to identify the competitive value of their past and c***truct an application profile and compelling message from this. The book then deals with the typical essay questi*** that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and soluti*** for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those c***idering applying for a MBA.

ntroduction

SECTION ONE

Strategy for the admissi*** process

1 Marketing to Adcom

2 Attributes that count

3 Strategy fundamentals

4 What goes on after you hand in your application

SECTION TWO

Profile-building tools and techniques

5 The profiling project

6 Personal profile ***ysis

7 Professional profile ***ysis

8 Positioning, messaging and mapping

SECTION THREE

Essay management

9 The MBA essay question archetypes

10 Mapping approaches

SECTION FOUR

Writing tools and methods

11 Principles of bette***riting

12 Idea discipline: outline and structure

13 Writing a first draft

14 Improving expression: word and sentence strategies

Conclusion

Endnotes

Appendix:Essay revision checklist

Glossary

List of References

Index

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"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of M***an Stanley, New York Learn all about MBA admissi*** techniques and skills from an expert! MBA Admissi*** Strategy guides candidates through the four most important ***ects of a successful, competitive business school application: -Competitive Strategy -Profile Development -Essay Management and -Writing Technique This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and c***truct an application profile and compelling message from this. The book then deals with the typical essay questi*** that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and soluti*** for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those c***idering applying for a MBA.