Blackwell管理百科全书 mobi 下载 网盘 caj lrf pdf txt 阿里云

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati*** of developments in information and communicati*** technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implicati*** of developments in new information and communicati*** technologies Contains extensive revisi*** to the section on retailing to embrace contemporary trends

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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati*** of developments in information and communicati*** technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implicati*** of developments in new information and communicati*** technologies Contains extensive revisi*** to the section on retailing to embrace contemporary trends