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　　Managerial economics, meaning the application of economic

methods in the managerial decision-*** process, is a fundamental

part of any business or management course. This textbook covers all

the main ***ects of managerial economics: the theory of the firm;

demand theory and estimation; production and cost theory and

estimation; market structure and pricing; game theory; investment

***ysis and government policy. It includes numerous and extensive

case studies, as well as review questi*** and problem-solving

secti*** at the end of each chapter. Nick Wilkinson adopts a

user-friendly problem-solving approach which takes the reader in

gradual steps from *** problems through increasingly difficult

material to complex case studies, providing an understanding of how

the relevant principles can be applied to real-life situati***

involving managerial decision-***. This book will be invaluable

to business and economics students at both undergraduate and

graduate levels who have a basic training in calculus and

quantitative methods.

Part I. Introduction: 1. Nature, scope and methods of managerial

economics

2. Theory of the firm

Part II. Demand Analysis: 3. Demand theory

4. Demand estimation

Part III. Production and Cost Analysis: 5. Production theory

6. Cost theory

7. Cost estimation

Part IV. Strategy Analysis: 8. Market structure and pricing

9. Game theory

10. Pricing strategy

11. Investment ***ysis

12. Government and managerial policy

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书籍介绍

This textbook covers all the main ***ects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment ***ysis and government policy. It includes numerous and extensive case studies, as well as review questi*** and problem-solving secti*** at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from *** problems through increasingly difficult material to complex case studies.