隐藏的价值：发掘利润增长新途径WHERE VALUE HIDES: A NEW WAY TO UNCOVER PROFITABLE GROWTH FOR YOUR BUSINESS mobi 下载 网盘 caj lrf pdf txt 阿里云

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. ***P helps your business define its markets, measure the real value of those markets, and correct bad assumpti***. This book uses real-life examples to explain how to use ***P to directly and positively impact corporate health and profits.

作者简介：

STUART E. JACKSON is a senior partne***ithL.E.K. C***ulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.

Acknowledgments

Introduction: Where Value Hides and Why it Matters

Ⅰ: WHY PROFITABLE GROWTH IS SO HARD TO FIND

1 Where You Should Compete

2 Bigger May be Worse

3 Uncovering Where Value Hides

Ⅱ:HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY

4 Capturing Value

5 Doing Detective Work

6 Applying ***P to Sales and Marketing

Ⅲ: KEY APPLICATIONS OF STRATEGIC MARKET POSITION

7 Using ***P to Find New Markets

8 ***P Strategies for Low-Growth or Low-Margin Businesses

9 When Do Acquisiti*** Make Sense?

Appendix: Guide to Information Sources for Competitive and Market Intelligence

Notes

Index

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书籍介绍

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. ***P helps your business define its markets, measure the real value of those markets, and correct bad assumpti***. This book uses real-life examples to explain how to use ***P to directly and positively impact corporate health and profits.

Why do some companies succeed while others fail? How come some seemingly far-fetched business ideas outperform ideas that look like sure things? Is there a trend or pattern that can determine the fate of a business? Stuart Jackson answers all of these questi*** in Where Value Hides, and reveals what makes some companies soa***hile others suffocate.

Where Value Hides introduces Jackson's "Strategic Market Positioning" (***P) theory, which combines principles of customer preference, producer economics, and corporate finance to reveal an accurate picture of a company's health. ***P helps businesses define their markets, measure the real value of those markets, and correct the bad assumpti*** that lead to misguided growth strategies. Where Value Hides shows business leaders how to devise their company's ***P and explains how market share directly impacts corporate profitability.

Once you understand the fundamentals of ***P, you can apply it to any business venture for profitable growth. Jackson explains the best way to collect data and insight to map out a company's ***P. Moreover, he shows how to use ***P to stimulate a business with stagnant growth or tap into hidden yet profitable markets.

Using real-life examples, Jackson shows how ***P makes business success predictable and transparent. With ***P you'll be able to run a smart business with confidence, based on real and accurate calculati*** of your market position and its value. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will give you a clear strategy for profitable growth and give you the tools you need to lead your company to success.