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Rather than write a book strictly about the rise of Google as a business, technology journalist Battelle targets his research on the concept of Internet search, beginning the book with a discussion of an abstract idea he terms the "Database of Intenti***," defined as the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture. Though most of the book is devoted to the search engine giant (which Battelle reports corners 51 percent of the search engine market), the author also includes chapters on "Search, Before Google" and the "Who, What, Where, Why, When. And How (much)" of search. Battelle is at his best when describing the creation of Google, especially through the yin-yang personalities of its founders, Larry Page and Sergey Brin, and in describing the company's culture. Though Battelle's de*i*** of Internet search technology can get too technical for readers without a computer science background, the book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture.

1. The Database of Intenti***

2. Who, What, Where, Why, When, and How (Much)

3. Search Before Google

4. Google Is Born

5. A Billion Dollars, One Nickel at a Time:

The Internet Gets a New Business Model

6. Googh 2000-2004: Zero to $3 Billion in Five Years

7. The Search Economy

8. Search, Privacy, Government, and Evil

9. Gooele Goes Public

10. Google Today, Google Tomorrow

11. Perfect Search

Enilogue

Afterword

Acknowledgments

Notes

Index

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How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Wall Street Journal and BusinessWeek Bestseller

Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that questionin all its shades of meaningcan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thats exactly what Google has been doing. But The Search offers much more than the inside story of Googles triumph. Its a big- picture book about the past, present, and future of search technology and the enormous impact its starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.

USA Today

John Battelle is Silicon Valleys Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Googles astonishing rise.

The Economist

Its a fascinating story, and Mr. Battelle tells it well.

The Wall Street Journal

A surprisingly gripping story The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.

Wired News

Battellemanages to keep things compelling, adding his own trenchant ***ysis about what Googles rapid evolution and powerful technology might mean for the company and our society as w***.

The Associated Press

A compelling glimpse of the search industrys early years.

BusinessWeek

Deeply researched and nimbly reported.

Publishers Weekly

Indispensable.

London Review of Books

John Battelle has written a brilliant business book, but hes also done something more: hes used the amazing saga of Google to explore what it means to search. All searchers should read it.

Walter Isaacson, CEO of the Aspen Institute; former editor of Time ; former CEO of CNN

Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.

John Heilemann, author of Pride Before the Fall