Microeconomics for MBAs（I***N=9780521859813） mobi 下载 网盘 caj lrf pdf txt 阿里云

This is the first textbook in microeconomics written exclusively

for MBA students. McKenzie/Lee minimizes attention to mathematics

and maximizes attention to intuitive economic thinking. The text is

structured clearly and accessibly: Part I of each chapter outlines

the basic theory and Part II applies this basic theory to

management issues. 'Perspective' secti*** in each chapter provide a

new line of argument or different take on a business or policy

issue, and carefully chosen topics and review questi*** are

designed to spark lively and instructive debates. Throughout the

book, McKenzie and Lee aim to infuse students with the economic way

of thinking in the context of a host of problems that MBA students,

as future managers of real-world firms, will find relevant to their

career goals.

1. Microeconomics, a way of thinking about business

2. Competitive product markets and firm decisi***

3. Principles of rational behaviour at work in society and

business

4. The logic of group behaviour in business and elsewhere

5. Government controls: how management incentives are

affected

6. Reas*** for firm incentives

7. C***umer choice and demand in traditional and network

markets

8. Product costs and business decisi***

9. Production cost short run and long run

10. Firm production under idealized competitive conditi***

11. Monopoly power and firm pricing decisi***

12. Firm strategy under imperfectly competitive market conditi***

and under government regulati***

13. Competitive and monopsonistic labor markets

14. Problems in collective decision ***

15. International trade and finance.

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编辑推荐

Specially designed with only the needs and interests of MBA

students in mind ? Microeconomic theory is kept free of technical

complexities and illustrated with real problems ? Written in an

engaging and accessible style ? Unlike other microeconomics

textbooks, it focuses on improving management skills by discussing

how managers can make better decisi*** within their firms ?

Accompanying DVD of Professor McKenzie lecturing covers concepts

all MBA students need to understand, as well as elucidating complex

lines of argument and acting as a revision aid