国际商务英语(修订版) mobi 下载 网盘 caj lrf pdf txt 阿里云

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GLOBALIZATION

Module 1 INTRODUCTION

Chapter 1 The World Renowned Banks

1.1 Citigroup

1.2 Dai-Ichi Kangyo Bank

1.3 JPM***an Chase

1.4 Bank of America

1.5 Barclays Bank

1.6 Hong Kong and Shanghai Banking Corp.Ltd.

1.7 Bank of China

1.8 Bank of Montreal

1.9 Swiss Bank Corp

1.10 First Interstate Bankcorp

1.11 Standard Chartered Bank

1.12 Deutsche Bank

1.13 Bank of England

Reading Material

Exercises

Business Tip: Business Meeting

Chapter 2 International Economic Organizati***

2.1 Comprehensive Economic Organizati***

2.2 Organizati*** in.Trade

2.3 Organizati*** in Finance

Reading Material

Exercises

Business Tip: Business Lunch

Module 2 INTERNATIONAL MARKETING

Chapter 1 Introduction to Marketing

Reading Material

Exercises

Business Tip: Making a Client Wait

Chapter 2 Analysis of Market Environment

2.1 Background of Market Environment

2.2 Relevant Knowledge

Reading Material

Business Tip: Learn About the Art of Gifting

Chapter 3 Market Research

3.1 Pre-knowledge

3.2 Theory of Marketing

Business Tip: Express Yourself through Your Business Card

Chapter 4 Market Segmentation, Targeting and Positioning

4.1 Introduction

4.2 Relevant Knowledge

Reading Material

Exercises

Business Tip: Negotiating Tip

Chapter 5 The Marketing Mix

5.1 4P's

5.2 Promotional Mix

Chapter 6 Channels of Distribution

6.1 Channels of Distribution

6.2 W***saling

Business Tip : Conversational Tip

Chapter 7 Marketing for E-commerce

7.1 Marketing for E-commerce

7.2 Relevant Knowledge

Reading Material

Module 3 PRACTICE OF INTERNATIONAL BUSINESS

Chapter 1 Establishing Business Relati***

1.1 Pre-knowledge

1.2 Correspondence

1.3 Dialogues

Exercises

Reading Material

Chapter 2 Inquiries and Offers

2.1 Pre-knowledge

2.2 Correspondence

2.3 Dialogues

Exercises

Reading Material

Chapter 3 Counteroffers

3.1 Pre-knowledge

3.2 Correspondence

3.3 Dialogues

Exercises

Reading Material

Chapter 4 Shipment

4.1 Pre-knowledge

4.2 Correspondence

4.3 Dialogues

Exercmes

Reading Material

Chapter 5 Insurance

5.1 Pre-knowledge

5.2 Correspondence

5.3 Dialogues

Exercises

Reading Material

Chapter 6 Terms of Payment

6.1 Pre-knowledge

6.2 Correspondence

6.3 Dialogues

Exercises

Reading Material

Chapter 7 Conclusion of Business

7.1 Pre-knowledge

7.2 Correspondence

7.3 Dialogues

Exercises

Module 4 BUSINESS CONTRACT MAKING

Chapter 1 Concept of Business Contract

1.1 Theory of Business Contract

1.2 Relevant Knowledge

Reading Material

Exercises

Chapter 2 Tips for a Business Contract

2.1 Tips to Create Business Contract

2.2 Tips for Business Contract Drafting

2.3 Tips for Business Contract Reviewing

2.4 Tips for Business Contract Negotiating

2.5 Tips for Business Contract Signing

Exercises

Reading Material

参考答案

参考文献

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