Running a 21st-century small business（运作个21世纪的小商业） mobi 下载 网盘 caj lrf pdf txt 阿里云

65% of small businesses fail within their first five years. Budding entrepreneurs simply do not have the information they need to be successful. Now, Randy Kirk offers advice on how anyone can surviveand thrivewhile starting their own small business. He discusses every ***ect of starting a business, from planting the first seeds and getting off the ground to increasing revenue while decreasing costs. Kirk walks readers through each step: assessing whether or not they have what it takesfinancially and emotionallyto start a business; the issues of partnership and legally involving family members; selecting vendors; and how to hire, fire, train, and motivate employees. This will be the definitive go-to guide for the milli*** of people who owno***ant to owna small business and live the American Dream.

Introduction

SECTION ONE Before You Begin

　CHAPTER 1 Why Self-Employment?

　CHAPTER 2 Do You Have the Right Stuff?

　CHAPTER 3 What WillIt Cost?

　CHAPTER 4 Basic Budgeting

　CHAPTER S What Kind of Business?

　CHAPTER 6 Business Types

　CHAPTER 7 Buying a Business

　CHAPTER 8 The Partner Issue

Part 1 The Spouse as Partner

Part 2 OtherFamilyMembers in the Business

CHAPTER 9 Part-Time Possibilities

CHAPTER 10 Goal Setting and Success

Part 1 A Personal Evaluation Project

Part 2 Setting Goals

Part 3 Prioritize, Organize, and Internalize

SECTION TWO Opening the Doors

CHAPTER 1 Finalizing Goals

Part 1 Establishing the Basic Blueprint

Part 2 Three-Track Thinking

CHAPTER 2 Preparing the Business Plan

Part 1 The Business Purpose

Part 2 Finding a Location

Part 3 Selecting Suppliers

Part 4 Tbe Pbysical Plant

Part 5 Tbe Advertising Plan

Part 6 Projecting Your Income

Part 7 The Break-Even Analysis

CHAPTER3 Legal Requirements

Part 1 Enterprise Type

Part 2 Business Licenses and Regulati***

CHAPTER4 The Grand Opening

Part 1 Last-Minute Checklist

Part 2 Operating Procedures

Part 3 Last-Minute Attitude Check

Part 4 The Dress Rehearsal

Part 5 Tbe First Day

Part 6 Surviving the First Week

CHAPTER 5 The First Month

Part 1 Training Trainin, and Retraining

Part 2 Decision Making

CHAPTER 6 Months Two Through Six

Part 1 Tbe Daily Numbers

Part 2 Tbe Montbly Statements

Part 3 Dealing witb Crisis

SECTION THREE The First Three Years

CHAPTER 1 Why Businesses Succeed

CHAPTER 2 Why Businesses Fail

CHAPTER 3 Almighty Cash

Part I Bookkeeping Concepts

……

SECTION FOUR Managing Yourself and Others

SECTION FIVE Managing Your Assets

Conclusion

Appendix: Additional Reading

Index

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