CAN WE DO THAT?! 我们能做否？！：恶劣学生可行与为何公司需要他们 mobi 下载 网盘 caj lrf pdf txt 阿里云

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

作者简介：

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroducti***, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

Acknowledgments

Chapter 1 Who Am I, and Why the Heck Should You Listen to Me?

Chapter 2 PR Basics

Chapter 3 Coming Up with the Off-the-Wall Idea, and Making It Stick

Chapter 4 Coming Up with and Implementing the Big Idea-Part One

Chapter 5 Coming Up with and Implementing the Big Idea-Part Two

Chapter 6 Coming Up with and Implementing the Big Idea-Part Three

Chapter 7 Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful?

Chapter 8 What Happens When You Lose Your Voice?

Chapter 9 You Don't Have to run Over Someone to Get Press

Chapter 10 What Happens When Your Perfectly Thought-Out Plan Hits a Snag?

Chapter 11 Putting It All Together

Chapter 12 The Resources Section！

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：CAN WE DO THAT?! 我们能做否？！：恶劣学生可行与为何公司需要他们在线阅读

在线听书地址：CAN WE DO THAT?! 我们能做否？！：恶劣学生可行与为何公司需要他们在线收听

在线购买地址：CAN WE DO THAT?! 我们能做否？！：恶劣学生可行与为何公司需要他们在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

在线阅读本书

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.