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　　Most companies have massive amounts of data at their disposal,

yet fail to utilize it in any meaningful way. But a powerful new

business tool - ***ytics - is enabling many firms to aggressively

leverage their data in key business decisi*** and processes, with

impressive results.

In their previous book, Competing on Analytics, Thomas Davenport

and Jeanne Harris showed how pioneering firms were building their

entire strategies around their ***ytical capabilities. Rather than

"going with the gut" when pricing products, maintaining inventory,

or hiring talent, managers in these firms use data, ***ysis, and

systematic reasoning to make decisi*** that improve efficiency,

risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert

Morison reveal how any manager can effectively deploy ***ytics in

day-to-day operati***?one business decision at a time. They show

how many types of ***ytical tools, from statistical ***ysis to

qualitative measures like systematic behavior coding, can improve

decisi*** about everything from what new product offering might

interest customers to whether marketing dollars are being most

effectively deployed.

Based on all-new research and illustrated with examples from

companies including Humana, Best Buy, Progressive Insurance, and

Hotels.com, this implementation-focused guide outlines the

five-step DELTA model for deploying and succeeding with ***ytical

initiatives. You'll learn how to:

Use data more effectively and glean valuable ***ytical

insights

Manage and coordinate data, people, and technology at an

enterprise level

Understand and *** what ***ytical leaders do

Evaluate and choose realistic targets for ***ytical

activity

Recruit, hire, and manage ***ysts

Combining the science of quantitative ***ysis with the art of

sound reasoning, Analytics at Work provides a road map and tools

for unleashing the potential buried in your company's data.

Preface and Acknowledgements

Chapter 1 What It Means to Put Analytics to Work

Part 1 The Analytical DELTA

　Chapter 2 Data

　Chapter 3 Enterprise

　Chapter 4 Leadership

　Chapter 5 Targets

　Chapter 6 Analysts

Part 2 Staying Analytical

　Chapter 7 Embedding Analytics in Business Processes

　Chapter 8 Build an Analytical Culture

　Chapter 9 Review Comprehensively

　Chapter 10 The Analytical Journey: Meeting Challenges Along the

Way

　Chapter 11 Toward More Analytical Decisi*** and Better

Results

Appendix The DELTA Journey

Notes

Index

About the Authors

　　Thomas H. Davenport is the President’s Distinguished Professor

of Information Technology and Management at Babson College and the

author, coauthor, or editor of thirteen books.

　　Jeanne G. Harris is Executive Research Fellow and a senior

executive at Accenture’s Institute for High Performance in

Chicago.

　　Robert Morison has been leading business research in professional

services firms for over twenty years and is a coauthor of Workforce

Crisis (Harvard Business Press, 2006).

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