On Becoming a C***umer: Development of C***umer Behavior Patterns in Childhood成为消费者：儿童消费行为模式的开发 mobi 下载 网盘 caj lrf pdf txt 阿里云

The book ***s how c***umer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing c***umer behavior being resp***ible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can gr*** them. Presenting c***umer behavior in stages of development, while logical, is essentially new also. We are familia***ith cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining c***umer behavior but not its development as such. In this sense then, the book might be c***idered cutting edge as compared to one that offers a slightly different approach to the existing thought on c***umer behavior.

focuses on the *process* of how young children become c***umers;

takes developmental approach to a key area in c***umer marketing;

provides theory and international examples, including several drawn from the authors experience in China.

Part I INTRODUCTION

　1　ON BECOMING A CONSUMER

　　Vignette: Yulan Wang Becomes a Fast-Food C***umer

　　Introduction

　　What Is C***umer Behavior and Who Is a C***umer?

　　Independent and Dependent C***umer Behavior

　　Why Dwell on the Development of C***umer Behavior Patterns in Childhood?

　　Most Behavior of People Is C***umer Behavior

　　　C***umer Behavior Is 24/7/360

　　　C***umer Behavior Provides for Others

　　　C***umer Behavior Is for Self-Image

　　　C***umer Behavior Is Part of the Imagination

　　　C***umer Behavior Facilitates Cognitive and Physical Development

　　　C***umer Behavior Is the Most Gratifying of All Activities

　　　C***umer Behavior Is the Essence of a Developed Society

　　　C***umer Behavior Is a Directive to Marketers

　　What Is Meant by C***umer Development?

　　　Stage One: Observation (0-6 Months)

　　　Stage Two: Requesting/Seeking (6-24 Months)

　　　Stage Three: Selecting/Taking (24-48 Months)

　　　Stage Four: Co-Purchase (48-72 Months)

　　　Stage Five: Independent Purchase (72-100 Months)

　　In the Rest of the Book

Part II ENVIRONMENTS IN WHICH CONSUMER BEH***IOR PATTERNS DEVELOP

　2 THE PHYSICAL ENVIRONMENT AND ITS INFLUENCE ON THE DEVELOPMENT OF CONSUMER BEH***IOR PATTERNS

　　Vignette: Tony's P***o of His Favorite Place and Favorite Things

　　The Two Environments: Physical versus Social

　　The Contents of the Physical Environment: Objects, Objects, Objects

　　The Nature of the Physical Environment

　　　It Develops with the Child

　　　It Participates in the Child's Development

　　　It Is Inanimate but Can Seem Animate to Children

　　　It Is Mostly Commercial

　　　It Has Its Dangerous Side

　　Origins of the Physical Environment

　　Discussion

　3　THE SOCIAL ENVIRONMENT: CONTRIBUTIONS OF SOCIAL OBJECTS TO THE DEVELOPMENT OF CONSUMERS

　　Vignette: Two-Year-Old Howie Finds His Favorite Brand at Daycare

Children's Two Environments: Social and Physical

Contents of the Child's Social Environment: People and Near-People

Nature of the Social Environment: Adults and Peers

Stages of Social Development

　　 Becoming a Relational Person

　　 Becoming a Boy or Girl

　　 Identity Formation

　　 Cogniti*** of Self

　　 Cogniti*** of Others

Discussion

Part III THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVDLOPMENT OF THE PERSON

Part IV STAGES OF CONSUMER BEH***IOR DEVELOPMENT

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书籍介绍

The book ***s how c***umer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing c***umer behavior being resp***ible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can gr*** them. Presenting c***umer behavior in stages of development, while logical, is essentially new also. We are familia***ith cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining c***umer behavior but not its development as such. In this sense then, the book might be c***idered cutting edge as compared to one that offers a slightly different approach to the existing thought on c***umer behavior. It focuses on the 'process' of how young children become c***umers. It takes developmental approach to a key area in c***umer marketing and provides theory and international examples, including several drawn from the authors experience in China.